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Brand trust and brand loyalty in mall shoppers
Marketing Intelligence & Planning, 2020PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
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2018
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
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Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
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Brand trust and brand extension acceptance: the relationship
Journal of Product & Brand Management, 2005PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
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The dual concept of consumer value in social media brand community: A trust transfer perspective
International Journal of Information Management, 2021Xuequn Wang, Yichuan Wang, Xiaolin Lin
exaly
Pengaruh Brand Experience, Brand Trust, Dan Brand Satisfaction Terhadap Brand Loyalty Aqua
2021Penelitian ini terfokus pada gaya kepemimpinan demokratis, sebab BKM Ki Penjawi dibentuk dengan dasar solidaritas, kesatuan, dan gotong royong. Tujuan dari penelitian ini adalah untuk mengetahui gaya kepemimpinan demokratis, kinerja karyawan, serta keterkaitan antara gaya kepemimpinan demokratis dan kinerja karyawan BKM Ki Penjawi Salatiga melalui ...
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The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
2014Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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