Results 271 to 280 of about 1,264,412 (345)

Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach. [PDF]

F1000Res
Nallasivam A, S GK, Jagadeeswari IU, Desai G, Bandhu D.   +4 more
europepmc   +1 more source

Emotionally Structured Interaction Networks and Consumer Perception of New Energy Vehicle Technology: A Behavioral Network Analysis of Online Brand Communities. [PDF]

Behav Sci (Basel)
Xu J, Liu C, Lu L.
europepmc   +1 more source

Correction: Biomarkers of Probiotic Therapy in Ulcerative Colitis: A Systematic Review of Mechanisms Underlying Remission. [PDF]

Cureus
Farhad ME, Belal I, Baana M, Childs C, Al-Rufayie M.   +4 more
europepmc   +1 more source

The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]

PLoS One
Feng Y, Ran Y.
europepmc   +1 more source

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The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Purpose – The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support behavior. Specifically, the study investigates the influence of two consumer-brand relational constructs, brand trust and brand ...
Enrique P Becerra, Vishag Badrinarayanan   +1 more
exaly   +2 more sources

A framework for transitioning brand trust to brand love

Management Decision, 2023
PurposeThis study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).Design/methodology/approachSince brand anthropomorphism is successfully established in branding research, this study takes cognitive characteristics of brand trust ...
Geeta Marmat
openaire   +2 more sources

Does brand trust matter to brand equity?

Journal of Product and Brand Management, 2005
PurposeThe most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze ...
Elena Delgado-Ballester
exaly   +2 more sources

Brand trust and brand extension acceptance: the relationship

Journal of Product and Brand Management, 2005
PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
exaly   +2 more sources