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Brand trust and brand extension acceptance: the relationship
Journal of Product and Brand Management, 2005PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
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The Influence of Brand Identification and Brand Trust on Brand Evangelism
International Journal of Business and Quality Research, 2023This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
null Muhammad Fa'iq Muna +2 more
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ESG, Brand Trust and Brand Loyalty
Communications in Humanities Research, 2023The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. It’s an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well.
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Effects of brand personality on brand trust and brand affect
Psychology & Marketing, 2010AbstractGiven the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust, whereas other dimensions relate more ...
Yongjun Sung, Jooyoung Kim
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Journal of Brand Strategy, 2013
In the new era of marketing, the Relationship Era, dominated by highly-sceptical consumers who communicate displeasure quickly and broadly, brands must put a premium on creating trust with people. Real trust extends beyond simply keeping functional promises.
Mark E. Mckinney, Amber Benson
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In the new era of marketing, the Relationship Era, dominated by highly-sceptical consumers who communicate displeasure quickly and broadly, brands must put a premium on creating trust with people. Real trust extends beyond simply keeping functional promises.
Mark E. Mckinney, Amber Benson
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ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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Consumers' Trust in a Brand and the Link to Brand Loyalty
Journal of Market-Focused Management, 1999Brands are important in the consumer market. They are the interface between consumers and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key factor in the development of brand loyalty.
Geok Theng Lau, Sook Han Lee
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The role of brand authenticity in developing brand trust
Journal of Strategic Marketing, 2018Brands have come under the spotlight for unethical behaviour, resulting in decreased brand trust.
Portal, Sivan +2 more
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A framework for transitioning brand trust to brand love
Management Decision, 2023PurposeThis study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).Design/methodology/approachSince brand anthropomorphism is successfully established in branding research, this study takes cognitive characteristics of brand trust ...
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The analysis of brand trust in increasing brand loyalty
2020The number of local cosmetics in Indonesia has increased the business competition. Companies need to pay attention to customers’ loyalty to brand as it is an important aspect in dealing with competition. One of them is through brand trust. The purpose of this study is to obtain a description of brand trust, brand loyalty, and the influence of brand ...
P.D. Dirgantari +3 more
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