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Virtual Brand Communities: Pathways to Brand Trust?
2016Little doubt exists about virtual brand communities (VBCs) strong impact on branding (e.g. Schau and Muniz 2002; Fournier and Lee 2009). Specifically, brand community identification, participation, and community commitment all empirically lead to brand loyalty and positive behavioural outcomes.
Sahar Mousavi +2 more
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Effects of brand personality on brand trust and brand affect
Psychology & Marketing, 2010AbstractGiven the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust, whereas other dimensions relate more ...
Yongjun Sung, Jooyoung Kim
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2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
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Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
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ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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Brand trust and brand loyalty in mall shoppers
Marketing Intelligence & Planning, 2020PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
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2018
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
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Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
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Brand trust and brand extension acceptance: the relationship
Journal of Product & Brand Management, 2005PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
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Pengaruh Brand Experience, Brand Trust, Dan Brand Satisfaction Terhadap Brand Loyalty Aqua
2021Penelitian ini terfokus pada gaya kepemimpinan demokratis, sebab BKM Ki Penjawi dibentuk dengan dasar solidaritas, kesatuan, dan gotong royong. Tujuan dari penelitian ini adalah untuk mengetahui gaya kepemimpinan demokratis, kinerja karyawan, serta keterkaitan antara gaya kepemimpinan demokratis dan kinerja karyawan BKM Ki Penjawi Salatiga melalui ...
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