Results 271 to 280 of about 533,447 (311)
Some of the next articles are maybe not open access.
2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
openaire +1 more source
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
openaire +1 more source
ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
openaire +1 more source
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
openaire +1 more source
Brand trust and brand loyalty in mall shoppers
Marketing Intelligence & Planning, 2020PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
openaire +1 more source
2018
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
openaire +1 more source
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
openaire +1 more source
Brand trust and brand extension acceptance: the relationship
Journal of Product & Brand Management, 2005PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
openaire +1 more source
Integrative oncology: Addressing the global challenges of cancer prevention and treatment
Ca-A Cancer Journal for Clinicians, 2022Jun J Mao,, Msce +2 more
exaly
Pengaruh Brand Experience, Brand Trust, Dan Brand Satisfaction Terhadap Brand Loyalty Aqua
2021Penelitian ini terfokus pada gaya kepemimpinan demokratis, sebab BKM Ki Penjawi dibentuk dengan dasar solidaritas, kesatuan, dan gotong royong. Tujuan dari penelitian ini adalah untuk mengetahui gaya kepemimpinan demokratis, kinerja karyawan, serta keterkaitan antara gaya kepemimpinan demokratis dan kinerja karyawan BKM Ki Penjawi Salatiga melalui ...
openaire +1 more source