Results 291 to 300 of about 1,099,320 (331)

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Asia Pacific Journal of Marketing and Logistics, 2022
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
semanticscholar   +1 more source

The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Journal of Marketing Theory and Practice, 2021
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite, Paulo de Paula Baptista   +1 more
semanticscholar   +1 more source

The role of brand authenticity in developing brand trust

Journal of Strategic Marketing, 2018
Brands have come under the spotlight for unethical behaviour, resulting in decreased brand trust.
Portal, Sivan, Abratt, Russell, Bendixen, Michael T.   +2 more
openaire   +2 more sources

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Asia Pacific Journal of Marketing and Logistics, 2021
PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand ...
H. E. Akoğlu, O. Özbek
semanticscholar   +1 more source

Effects of brand personality on brand trust and brand affect

Psychology & Marketing, 2010
AbstractGiven the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust, whereas other dimensions relate more ...
Yongjun Sung, Jooyoung Kim
openaire   +2 more sources

Brand Reputation and Costumer Trust [PDF]

Kuwait Chapter of Arabian Journal of Business and Management Review, 2015
In the current complex and competitive marketing, gaining reputation is very difficult. The brand is the company's intangible asset that is source of the highest values. The role of brand is clear in influence and retention in consumption markets for producers of goods and services. Brand reputation is actually main asset of a company or business.
Reza Mohammad Alizadeh Movafegh, Hamid Fotoohi   +1 more
openaire   +1 more source

Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness

International Journal of Bank Marketing, 2023
PurposeThe purpose of this study is to analyze the effects of integration quality, perceived fluency and assurance quality on brand engagement and trust, and their impacts on brand loyalty in the omnichannel banking setting.
Quynh Tran Xuan, H. Truong, Tri Vo Quang
semanticscholar   +1 more source

The effects of brand hearsay on brand trust and brand attitudes

Journal of Hospitality Marketing & Management, 2019
Utilizing Grace and O’Cass’s Service Brand Verdict (SBV) framework, this research suggests that brand hearsay (i.e., advertising/promotion, word-of-mouth, and non-paid publicity) affects brand trus...
Yong-Ki Lee, Eun-Jung Kim, Soon-Ho Kim
openaire   +2 more sources

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Journal of Research in Interactive Marketing, 2021
PurposeThis study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through ...
Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani, Hamzah Elrehail   +3 more
semanticscholar   +1 more source

Consumers' Trust in a Brand and the Link to Brand Loyalty

Journal of Market-Focused Management, 1999
Brands are important in the consumer market. They are the interface between consumers and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key factor in the development of brand loyalty.
Sook Han Lee, Geok Theng Lau
openaire   +2 more sources