Results 271 to 280 of about 1,093,955 (305)
Some of the next articles are maybe not open access.
Brand Conversions: Rebranding to Unlock Brand Value
This chapter examines the performance effects of brand conversions, also known as rebranding, in the lodging industry. It summarizes a study based on PKF Hospitality Research data from 1994–2012, which found that converted hotels achieved, on average, 6.3% higher occupancy rates, along with positive gains in total revenue, room revenue, revenue per ...openaire +1 more source
2010
The value of brands materializes in several ways. The most direct and obvious is the sale of products and services to consumers. The combination of the price paid for a product plus the quantity and frequency of purchase creates the sales revenues for a business. This is converted into profits and ultimately shareholder value.
openaire +1 more source
The value of brands materializes in several ways. The most direct and obvious is the sale of products and services to consumers. The combination of the price paid for a product plus the quantity and frequency of purchase creates the sales revenues for a business. This is converted into profits and ultimately shareholder value.
openaire +1 more source
The value of anticancer drugs — a regulatory view
Nature Reviews Clinical Oncology, 2021Francesco Pignatti +2 more
exaly
Microwave-initiated catalytic deconstruction of plastic waste into hydrogen and high-value carbons
Nature Catalysis, 2020Xiangyu Jie +2 more
exaly
Mesothelioma: Scientific clues for prevention, diagnosis, and therapy
Ca-A Cancer Journal for Clinicians, 2019Michele Carbone +2 more
exaly