Results 271 to 280 of about 108,335 (311)
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2018
Abstract This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them ...
Wilhelmina Sirén +2 more
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Abstract This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them ...
Wilhelmina Sirén +2 more
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2012
Branding is widely recognized as an important marketing activity, yet marketing executives are challenged to prove the value of branding in clear financial terms. The objective of this chapter is to integrate emerging insights from the literature on branding and shareholder value into a process framework that helps enumerate and explain the brand ...
Shuba Srinivasan +2 more
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Branding is widely recognized as an important marketing activity, yet marketing executives are challenged to prove the value of branding in clear financial terms. The objective of this chapter is to integrate emerging insights from the literature on branding and shareholder value into a process framework that helps enumerate and explain the brand ...
Shuba Srinivasan +2 more
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Journal of Brand Management, 1998
This paper looks at the concept of brand equity and its role in financial reporting, management accounting and brand management.
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This paper looks at the concept of brand equity and its role in financial reporting, management accounting and brand management.
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National value-based pricing negotiation for oncology drugs — lessons from China
Nature Reviews Clinical Oncology, 2023Jing Yuan, Minghui Li, Kevin Lu
exaly
Brand Conversions: Rebranding to Unlock Brand Value
This chapter examines the performance effects of brand conversions, also known as rebranding, in the lodging industry. It summarizes a study based on PKF Hospitality Research data from 1994–2012, which found that converted hotels achieved, on average, 6.3% higher occupancy rates, along with positive gains in total revenue, room revenue, revenue per ...openaire +1 more source
2010
The value of brands materializes in several ways. The most direct and obvious is the sale of products and services to consumers. The combination of the price paid for a product plus the quantity and frequency of purchase creates the sales revenues for a business. This is converted into profits and ultimately shareholder value.
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The value of brands materializes in several ways. The most direct and obvious is the sale of products and services to consumers. The combination of the price paid for a product plus the quantity and frequency of purchase creates the sales revenues for a business. This is converted into profits and ultimately shareholder value.
openaire +1 more source