Results 21 to 30 of about 108,335 (311)

THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST

Jurnal Aplikasi Manajemen, 2021
This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi, Ubud Salim, Sunaryo Sunaryo   +2 more
doaj   +1 more source

Analisis Ekuitas Merek pada Perusahaan Online

Mabsya, 2019
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj   +3 more sources

The Impact of Brand Social Values and Brand Cognitive Values to Brand Recommended Intention with Brand Characteristric as Mediating Variable

IJEBD (International Journal of Entrepreneurship and Business Development), 2022
Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes ...
Mahjudin Soelaeman, Ahmad Daeng, Muchammad Ilham   +2 more
doaj   +1 more source

Influence of reputation on shareholder value [PDF]

SHS Web of Conferences, 2021
Research background: This paper focuses on the topic of reputation management. Reputation is a social construct. It is based on a person’s opinion of another person, thing, or organization.
Runge Christopher
doaj   +1 more source

Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.

iRASD Journal of Management, 2022
This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
doaj   +1 more source

Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [PDF]

‫مدیریت بازرگانی, 2023
ObjectiveThe current research endeavors to formulate a native brand image model within the manufacturing and service sectors for materials and supplies essential to dairy product production.
Fariba Rahmani Khorami, hossein safarzadeh, Seyed Kamran Nourbakhsh   +2 more
doaj   +1 more source

Trends in co-administration of adult vaccinations in the US retail pharmacy setting

Expert Review of Vaccines
Background Evidence on trends in co-administration of vaccines among adults is limited. This study assessed monthly trends in co-administration of US Advisory Committee on Immunization Practices (ACIP) recommended vaccines in the retail pharmacy setting ...
Neha Agrawal, Alon Yehoshua, Jeffrey T. Vietri, Tianyan Hu, Taryn Pond, Maria J. Tort, Jingyan Yang, Verna Welch, Constantina Boikos, Sen Deng, Hao Zheng, Anchita Goswami, Manvi Sharma, Reiko Sato   +13 more
doaj   +1 more source

THE VALUE OF A PERSONAL BRAND IN THE ELECTIONS. THE QUANTITATIVE ANALYSIS FOR ELECTION LAWS APPLIED IN LOCAL ELECTIONS IN ROMANIA [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
This paper analyses the concepts of brand equity and brand value as found in the professional scientific literature and proposes an innovative research approach of the brand value of uninominal candidates running in the local elections in Romania in ...
GHIUȚĂ OVIDIU-AUREL
doaj  

Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users

Frontiers in Psychology, 2022
There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance.
Zhifang Yu
doaj   +1 more source

Patterns of co-administration and sequential administration of COVID-19 and influenza vaccinations: a US study using Adheris pharmacy dataset

Expert Review of Vaccines
Background This study assessed monthly patterns of co-administration of COVID-19 and influenza vaccines at visit level and quantified the number and proportion of adults who received both vaccines on the same day or sequentially.Research design and ...
Alon Yehoshua, Tianyan Hu, Taryn Pond, Jingyan Yang, Verna Welch, Constantina Boikos, Sen Deng, Hao Zheng, Poorva Sardana, Neha Agrawal, Manvi Sharma   +10 more
doaj   +1 more source