Results 21 to 30 of about 1,093,955 (305)
The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
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When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
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Frontiers in Psychology, 2022 Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs.
Yi Zong, Menghui He
doaj +1 more source
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
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THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
Jurnal Aplikasi Manajemen, 2021 This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi +2 more
doaj +1 more source
Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [PDF]
مدیریت بازرگانی, 2023 ObjectiveThe current research endeavors to formulate a native brand image model within the manufacturing and service sectors for materials and supplies essential to dairy product production.
Fariba Rahmani Khorami +2 more
doaj +1 more source
Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
IJEBD (International Journal of Entrepreneurship and Business Development), 2022 Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes ...
Mahjudin Soelaeman +2 more
doaj +1 more source
Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
doaj +1 more source