The globalisation of Chinese brands [PDF]
, 2006 China has taken over Japan over the last decade to become the largest manufacturer and exporter of more than one hundred consumer products. However, China, as “the world factory”, has yet to create a single brand that is recognised worldwide.
Fan, Y
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Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication [PDF]
, 2000 This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures.
Gurhan-Canli, Zeynep +1 more
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What defines “successful” university brands? [PDF]
, 2010 Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris
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Impact of environmentally friendly packaging on consumers’ attitudes and patronage intentions toward apparel retail brands [PDF]
, 2015 Consumer interest in social responsibility (SR) has greatly increased in recent years. Providing environmentally friendly packaging (recycled and reusable bags) is one example of how apparel retail brands can engage in SR.
Cho, Eunjoo, Smith, Madalyn M.
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Fashion\u27s Destruction of Unsold Goods: Responsible Solutions for an Environmentally Conscious Future [PDF]
, 2020 Over the past two years, headlines of fast-fashion and luxury brands burning their merchandise have flooded media outlets. While this came as a shock to the general public, it has actually been a standard industry practice for decades.
Elia, Ariele
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The Role of Country of Origin in Brand Following on Social Media Among U.S. Consumers [PDF]
, 2014 An understanding of how consumers interact with brands online is still in its infancy. This study will attempt to explain what motivates consumers to follow brands on social media, looking specifically at the role country and region of origin of products
Keenan, Kevin, Pokrywczynski, Jim
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Celebrity chefs as brand and their cookbooks as marketing communication [PDF]
, 2008 This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that ...
Tonner, A.
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Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
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Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research [PDF]
Private Label brands had seen an impressive growth in past few decades. Though, initially private label brands had a low-priced strategy, retailers made efforts for serious quality improvements in recent years. However, they have continued to suffer from
Abhishek, Koshy, Abraham
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Numerical thermo-elasto-plastic analysis of residual stresses on different scales during cooling of hot forming parts [PDF]
, 2019 In current research, more and more attention is paid to the understanding of residual stress states as well as the application of targeted residual stresses to extend e.g. life time or stiffness of a part.
Brands, D. +3 more
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