Results 111 to 120 of about 32,864 (187)
Citra Merek, Bintang Iklan, dan Kesadaran Merek: Cukup Kuatkah dalam Mempengaruhi Intensi Pembelian Kecap Manis ABC di Surabaya [PDF]
, 2014 Customers purchase intention is influenced by many factors. The reason behind why customersbuy is very important for the company to develop its marketing strategy. The purposeof this study is to examine the influence of Brand Image, Celebrity Endorsement,
Setiawan, R. B. (Rizal) +1 more
core
Early evolutionary history of the seed
Biological Reviews, EarlyView.ABSTRACT The seed is an essential stage in the life history of gymnospermous and angiospermous plants, facilitating both their survival and dispersal. We reappraise knowledge of the evolutionary history of the gymnospermous seed, from its origin in the late Devonian through to the well‐known end‐Permian extinctions – an interval encompassing the ...
Richard M. Bateman +2 more
wiley +1 more source
The Effect of Celebrity Endorser Selection on Consumer Purchase Intention
The Lahore Journal of BusinessWhile companies often use celebrity endorsement to increase their sales, they fail to realize that the selection of the endorser greatly influences consumer purchase intention.
Marium Mateen Khan, Ayesha Mateen Khan
doaj
An Eco‐Social Lens on Voice for Undervoiced and Unvoiced Stakeholders
Business Strategy and the Environment, EarlyView.ABSTRACT This conceptual paper argues it is important from an ecological–social (eco‐social) whole system point of view for businesses and policymakers to take the interests of and impacts on unvoiced and undervoiced [un(der)voiced] stakeholders into consideration for both strategic and justice reasons.
Sandra Waddock
wiley +1 more source
Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee +3 more
wiley +1 more source
Case 6: The Vicissitudes of Star Identity: Lingering between the Domestic and Public Spheres - Interview with Hilary Tsui (Hong Kong actress/fashion blogger/entrepreneur) [PDF]
, 2015 This TDG project enhances the active learning, critical thinking and sociocultural relevance of the course through discussion of recent and real cases of celebrity creation and endorsement of fashion, luxury and lifestyle brands in various media ...
Tse, HLT
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico +2 more
wiley +1 more source
Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study
Frontiers in Sports and Active LivingIntroductionThis study examines how sports celebrities' personality traits—likability, expertise, credibility, and physical attractiveness—affect millennials' purchasing decisions across Instagram, Snapchat, and Twitter.
Dina El-Shihy
doaj +1 more source
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Growth Strategy of Circular Startups
Business Strategy and the Environment, EarlyView.ABSTRACT Circular startups (CSUs) play a crucial role in the circular transition by developing circular business models (CBMs) that minimise resource use and narrow material and energy loops. However, empirical research on how CBMs shape growth strategies and how ecosystems enable or constrain scaling remains limited.
Gustavo Dalmarco +3 more
wiley +1 more source