Results 81 to 90 of about 32,864 (187)
Pengaruh Celebrity Endorsement Terhadap Congruency Dengan Brand Personality Dan Brand Positioning Sebagai Variabel Intervening Pada Produk Sepatu Olahraga Nike Kobe Series [PDF]
, 2016 This study aimed to analyze the effect of Celebrity Endorsement towards Congruency with considering the effect of Brand Personality and Brand Positioning. This study will be conducted by distributing questionnaires to 100 respondents who have ever made a
Gunawan, A. N. (Albert)
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Adrift or ashore? Desert Island Discs and celebrity culture [PDF]
, 2017 Why do we want to imagine celebrities as adrift, as banished from the rest of the world, and yet, at the same time, to find out more about them? The idea of celebrities as 'intimate strangers', with the media providing us with privileged access to the ...
Littler, J.
core +1 more source
Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT A specific microporous KOH/activated‐biochar (K/BC) was produced from a blend of date stones (DS) and walnut shells (WS) and used in the adsorptive desulfurization (ADS) of two types of model fuel DBT/n‐hexane (S‐hex), DBT/cyclohexane (S‐cyclohex).
Ameen L. Alyawer +4 more
wiley +1 more source
Almana: Jurnal Manajemen dan BisnisResearch on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors.
Nita Anggun +3 more
doaj
Media, Celebrity and Philanthropy in China: Doing Good or Doing Nothing? [PDF]
, 2015 Based on a statistical analysis of 91 celebrity-endorsed charities in the People’s Republic of China, this paper challenges the popular assumption that celebrity involvement with not-for-profit organizations attracts extensive media coverage.
Hassid, J, Jeffreys, E
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Unlocking fruit dimensions: Quantification of functional traits driving plant–frugivore interactions
Applications in Plant Sciences, EarlyView.Abstract Fleshy fruits attract animals to ingest fruit, swallow the seeds, and release them in the landscape, thus facilitating seed dispersal and plant regeneration. Attraction of animal dispersers is achieved via attractants such as color or scent, and rewards like sugars, lipids, and micronutrients.
Linh M. N. Nguyen +4 more
wiley +1 more source
Gender Influence on the Perception of Celebrity Endorsement
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2020 Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by
Lazăr Laura
doaj +1 more source
Universal Entanglement and an Information‐Complete Quantum Theory
Advanced Physics Research, EarlyView.This Perspective summarize an informationcomplete quantum theory which describes a fully quantum world without any classical systems and concepts. Here spacetime/gravity, having to be a physical quantum system, universally entangles matter (matter fermions and their gauge fields) as an indivisible trinity, and encodes information‐complete physical ...
Zeng‐Bing Chen
wiley +1 more source
IJEBD (International Journal of Entrepreneurship and Business Development)Purpose: This study examines the impact of celebrity endorsements on purchase decisions, with brand trust as a mediating variable, in the context of the Indonesian cosmetics industry, specifically MS Glow.
Calvin Nuril Musthofa
doaj +1 more source
Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research [PDF]
This paper discusses celebrity participation in social marketing programs focusing on public health, especially on HIV programs. The research identifies the inhibitions of celebrity people and implications that this involvement may have upon their lives.
Beatriz Casais, João F. Proença
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