Results 301 to 310 of about 3,557,748 (343)
Some of the next articles are maybe not open access.
2011
For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just ...
openaire +1 more source
For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just ...
openaire +1 more source
Place Branding and Public Diplomacy, 2019
Beatriz Casais, Patrícia Monteiro
semanticscholar +1 more source
Beatriz Casais, Patrícia Monteiro
semanticscholar +1 more source
2011
Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004).
openaire +1 more source
Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004).
openaire +1 more source
Hematology and oncology clinical care during the coronavirus disease 2019 pandemic
Ca-A Cancer Journal for Clinicians, 2020Manish A Shah +2 more
exaly
2011
Montevideo is the capital and principal city of the Oriental Republic of Uruguay. It is also the administrative seat of Mercosur and of ALADI, the Latin American Integration Association. The city of Montevideo is situated in the south of Uruguay, on the coast of the River Plate with a bay that is a natural port which, since its foundation by the ...
openaire +1 more source
Montevideo is the capital and principal city of the Oriental Republic of Uruguay. It is also the administrative seat of Mercosur and of ALADI, the Latin American Integration Association. The city of Montevideo is situated in the south of Uruguay, on the coast of the River Plate with a bay that is a natural port which, since its foundation by the ...
openaire +1 more source
Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists
, 2019Hee-Jung Park, Timothy J. Lee
semanticscholar +1 more source
Smart city model based on systems theory
International Journal of Information Management, 2021Ondrej Pribyl
exaly

