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City Brand Partnerships

2011
For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just ...
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Online City Branding

2011
Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004).
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Hematology and oncology clinical care during the coronavirus disease 2019 pandemic

Ca-A Cancer Journal for Clinicians, 2020
Manish A Shah   +2 more
exaly  

Montevideo City Branding

2011
Montevideo is the capital and principal city of the Oriental Republic of Uruguay. It is also the administrative seat of Mercosur and of ALADI, the Latin American Integration Association. The city of Montevideo is situated in the south of Uruguay, on the coast of the River Plate with a bay that is a natural port which, since its foundation by the ...
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Smart city model based on systems theory

International Journal of Information Management, 2021
Ondrej Pribyl
exaly  

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