Results 281 to 290 of about 688,433 (305)

Factors Determining City Brand Equity—A Systematic Literature Review

Sustainability, 2020
Hanna Górska-Warsewicz
exaly  

Questioning a “one size fits all” city brand

Journal of Place Management and Development, 2017
Sebastian Zenker, Erik Braun
exaly  

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Place Branding and Public Diplomacy, 2019
Beatriz Casais
exaly  

Branding the City

2019
openaire   +1 more source

The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Cities, 2018
Christine Vallaster, Sylvia von Wallpach, Sebastian Zenker   +2 more
exaly  

City Branding

2011
openaire   +1 more source

City Branding

2012
openaire   +2 more sources

Building brand value online: exploring relationships between company and city brands

European Journal of Marketing, 2012
Myfanwy Trueman
exaly  

Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists

Current Issues in Tourism, 2019
Timothy Lee
exaly  

City Branding

2008
openaire   +1 more source