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2021
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are ...
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This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are ...
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2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
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The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
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City branding: Can goods and services branding models be used to brand cities?
Place Branding, 2005A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
Brenda Parkerson, John Saunders
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City Branding and the Role of the City Websites in Building City Brands
2013In today’s globalized world, the competition experienced intensively in many fields is being experienced amongst cities as well. Competition is taking place not only in the traditional environment, but in the online environment as well. In order to differentiate their cities from the rest and build an image and identity for themselves in this ...
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TURİZM, 2022
Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
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Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
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2017
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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City Branding and Branding Process of Balıkesir City
Many cities around the world, including Turkey, have entered the branding process with their own unique characteristics, histories, and natural beauties. Brand cities fortify their economies, expand their services, and diversify their offerings as more visitors and foreign tourists arrive.Arslan, Ecenur, Berkün, Sanem
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Urban Affairs Review, 2000
The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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2009
1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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Understanding cities through city brands: City branding as a social and semantic network
Cities, 2014More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
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