Results 241 to 250 of about 29,131 (257)

City Branding

2011
openaire   +1 more source

Building brand value online: exploring relationships between company and city brands

European Journal of Marketing, 2012
James Wallace, Nelarine Cornelius, Myfanwy Trueman   +2 more
exaly  

City Branding

2008
openaire   +1 more source

Art-event image in city brand equity: mediating role of city brand attachment

International Journal of Tourism Cities, 2020
exaly  

Influence of perceived city brand image on emotional attachment to the city

Journal of Place Management and Development, 2018
Constantinos Priporas, Simon Manyiwa, Xuan Lorna Wang   +2 more
exaly  

City brand love: destination attractiveness and memorable tourism city experiences

Tourism Review
Davood Ghorbanzadeh
exaly  

Shaping city brand strategies based on the tourists’ brand perception: report on Banja Luka main target groups

International Journal of Tourism Cities, 2019
Iva Slivar, Sanja Kovacic
exaly  

City Image and Branded Cities

Küreselleşme ile birlikte sınırları kalkan dünyada şehirlerarası rekabet daha da önem kazanmıştır. Bu rekabet ortamında kentler, diğer kentlerden farklılıklarını ortaya koyarak daha fazla turisti, yatırımcıyı, sanayiciyi ve öğrenciyi kendisine çekmek ve içinde yaşayan insanlar için daha iyi yaşanılan bir yer olabilmek için diğer şehirlerle büyük bir ...
openaire   +1 more source

Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?

Place Branding and Public Diplomacy, 2018
Chung Shing Chan
exaly  

Brands and the City

2017
openaire   +1 more source