Results 221 to 230 of about 29,131 (257)

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
openaire   +2 more sources

Understanding cities through city brands: City branding as a social and semantic network

Cities, 2014
More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
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Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
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Branding the City

This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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City brand equity, a marketing perspective

Cities, 2022
Anna Dziadkiewicz
exaly  

City Branding and the Tourist Gaze

2011
Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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Factors Determining City Brand Equity—A Systematic Literature Review

Sustainability, 2020
Hanna Gorska-Warsewicz
exaly  

City brand love: modelling and resident heterogeneity analysis

Journal of Product and Brand Management, 2022
, Saalem Sadeque, Mohammad Shahidul Hasan Swapan   +2 more
exaly  

Antecedents of residents' city brand attitudes

Journal of Business Research, 2009
Carmel Herington, Bill Merrilees, Dale Miller   +2 more
exaly