Results 231 to 240 of about 29,131 (257)

The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
openaire   +1 more source

City branding

2017
openaire   +2 more sources

Multiple stakeholders and multiple city brand meanings

European Journal of Marketing, 2012
Carmel Herington, Bill Merrilees, Dale Miller   +2 more
exaly  

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Journal of Business Research, 2020
Irène Kamenidou, Constantinos Priporas, Nikolaos Stylos   +2 more
exaly  

Questioning a “one size fits all” city brand

Journal of Place Management and Development, 2017
Sebastian Zenker, Erik Braun
exaly  

City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea

Asia Pacific Journal of Tourism Research, 2016
Insin Kim, Young‐Joo Ahn
exaly  

The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Cities, 2018
Sylvia Von Wallpach, Christine Vallaster, Sebastian Zenker   +2 more
exaly  

Branding the City

2019
openaire   +1 more source

City Branding

2012
openaire   +2 more sources

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Place Branding and Public Diplomacy, 2019
BEATRIZ Casais, Casais BEATRIZ
exaly