Results 231 to 240 of about 29,064 (258)

Antecedents of residents' city brand attitudes

Journal of Business Research, 2009
Bill Merrilees, Dale Miller, Carmel Herington   +2 more
exaly  

City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea

Asia Pacific Journal of Tourism Research, 2016
Young-Joo Ahn, Sunghyup Sean Hyun, Insin Kim   +2 more
exaly  

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Journal of Business Research, 2020
Constantinos-Vasilios Priporas, Nikolaos Stylos, Irène Kamenidou   +2 more
exaly  

Multiple stakeholders and multiple city brand meanings

European Journal of Marketing, 2012
Bill Merrilees, Dale Miller, Carmel Herington   +2 more
exaly  

Factors Determining City Brand Equity—A Systematic Literature Review

Sustainability, 2020
Hanna Gorska-Warsewicz
exaly  

Questioning a “one size fits all” city brand

Journal of Place Management and Development, 2017
Sebastian Zenker, Erik Braun
exaly  

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Place Branding and Public Diplomacy, 2019
BEATRIZ Casais, Casais BEATRIZ
exaly  

The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Cities, 2018
Christine Vallaster, Sylvia Von Wallpach, Sebastian Zenker   +2 more
exaly  

Building brand value online: exploring relationships between company and city brands

European Journal of Marketing, 2012
Myfanwy Trueman, Nelarine Cornelius, James Wallace   +2 more
exaly  

Branding the City

2019
openaire   +1 more source