Results 271 to 280 of about 688,433 (305)

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
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Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
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City Branding and the Tourist Gaze

2011
Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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Branding the City

This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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The Role of Culture in City Branding

2017
City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding.
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City brand equity, a marketing perspective

Cities, 2022
exaly  

City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea

Asia Pacific Journal of Tourism Research, 2016
Young-Joo Ahn, Insin Kim
exaly  

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Journal of Business Research, 2020
Nikolaos D Stylos, Irene Kamenidou
exaly  

The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
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