Results 51 to 60 of about 685,127 (303)
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 This study examines the impacts of brand distinctiveness, brand prestige, brand social benefits, and brand warmth on consumer-brand identification, which in turn influences word of mouth.
Lý Mỹ Hằng +1 more
doaj +1 more source
Peran Promotional Mix dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Nissan March) [PDF]
, 2014 The purpose of this research is to examine about the use of promotional mix variable which consists of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Nissan March car in Pekanbaru City ...
Miladiah, Z. (Zaharatul) +2 more
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ATF4‐mediated stress response as a therapeutic vulnerability in chordoma
Molecular Oncology, EarlyView.We screened 5 chordoma cell lines against 100+ inhibitors of epigenetic and metabolic pathways and kinases and identified halofuginone, a tRNA synthetase inhibitor. Mechanistically halofuginone induces an integrated stress response, with eIF2alpha phosphorylation, activation of ATF4 and its target genes CHOP, ASNS, INHBE leading to cell death ...
Lucia Cottone +11 more
wiley +1 more source
Pengetahuan Merek Handphone Nokia Pada Masyarakat Kota Palembang [PDF]
, 2013 This study aims to test knowledge of mobile phone brand Nokia in the city of Palembang divided into brand image and brand awareness. The population in this study were all community Palembang ever use Nokia mobile phones.
Salim, Junaidi
core
TALES OF CITIES: CITY BRANDING THROUGH STORYTELLING
Journal of Global Strategic Management, 2016 As an intriguing concept, storytelling has attracted many researchers from a variety of disciplines. However, a specific context of storytelling approach, city branding through storytelling has rarely been reported in the literature. In this study, we show how cities can regard storytelling as a strategic branding tool and investigate how authorities ...
Ayar, Hayat +3 more
openaire +2 more sources
Bollettino della Società Geografica Italiana, 2021 The purpose of the article was to analyze the standardized city branding process that since 2014 has restructured the public space of Bologna and redefined the emotional territory of its citizens through the active remodeling or branding of urban policies.
openaire +4 more sources
Molecular Oncology, EarlyView.The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source
ELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGA [PDF]
, 2018 The brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city.
Calderon-Vazquez, Francisco Jose +2 more
core
Molecular Oncology, EarlyView.We show that the majority of the 18 analyzed recurrent cancer‐associated ERBB4 mutations are transforming. The most potent mutations are activating, co‐operate with other ERBB receptors, and are sensitive to pan‐ERBB inhibitors. Activating ERBB4 mutations also promote therapy resistance in EGFR‐mutant lung cancer.
Veera K. Ojala +15 more
wiley +1 more source
Brand Personality Creation Through Advertising (Study Kfc on Television Commercial Break) [PDF]
, 2016 The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement ...
Bernardy, Anne +2 more
core +1 more source