Results 221 to 230 of about 2,372 (252)

Analyzing Customer-Based Brand Equity (CBBE) of Urdaneta City University

Iconic Research and Engineering Journals
openaire   +1 more source

Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics. [PDF]

PLoS One
An GK, Ngo TTA.
europepmc   +1 more source

'We should be focusing on why we eat, what we eat and how it makes us feel, not how many calories it has': a photovoice study exploring young people's views on the out-of-home calorie labelling policy in England and their priorities for changing the local food environment. [PDF]

BMC Public Health
Er V, Forbes C, Marks D, Cornelsen L, Breeze P, Kalbus A, Law C, Smith R, Brown KA.   +8 more
europepmc   +1 more source

Art in Science: Unclean, Unclean. [PDF]

Clin Orthop Relat Res
Green SA.
europepmc   +1 more source

Preexposure Prophylaxis Prescription Dispensation Status and HIV-1 Acquisition.

JAMA Netw Open
Tao L, Yang J, Gruber J, Mezzio D, Zachry W, Mayer KH.   +5 more
europepmc   +1 more source

Change in advertising exposure of unhealthy commodities after the implementation of outdoor advertising restrictions in Bristol: a descriptive study

Toumpakari Z, Buckland G, Eyles E, Sillero-Rejon C, Jago R, Cummins S, Nobles J, Harding S, Horwood J, Nairn A, Hollingworth W, Blake S, Anderson J, Caitlin P, Hidalgo OC, Stone G, de Vocht F.   +16 more
europepmc   +1 more source

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City brand equity, a marketing perspective

Cities, 2022
The article addresses the issue of city brand equity, presenting an overview of the existing models of brand equity assessment as well as the results of a qualitative study conducted on a sample composed of local-government administration and stakeholder organization representatives.
Anna Dziadkiewicz
exaly   +4 more sources

Art-event image in city brand equity: mediating role of city brand attachment

International Journal of Tourism Cities, 2020
Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival.
Deepa Jawahar, Vinney Zephaniah Vincent, Anju Varghese Philip   +2 more
exaly   +2 more sources

Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Journal of Place Management and Development, 2012
PurposeThe purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.Design/methodology/approachThe study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from ...
Andrea Lucarelli
exaly   +2 more sources

Application of the concept of destination brand equity: the example of two Polish cities

International Journal of Tourism Cities, 2015
Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in
Magdalena Florek
exaly   +2 more sources