Results 241 to 250 of about 2,372 (252)

Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?

Place Branding and Public Diplomacy, 2018
Chung Shing Chan
exaly  

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

Tourism Review, 2019
Nguyen Phuc Nguyen, Vinh Trung Tran
exaly  

Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong

International Journal of Tourism Sciences, 2014
Chung Shing Chan
exaly  

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Ray W Cooksey, Pascale G Quester   +2 more
exaly  

Cultural city brand equity

openaire   +1 more source

A model of customer-based brand equity and its application to multiple destinations

Tourism Management, 2009
Seyhmus Baloǧlu
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu, Ray W Cooksey, Pascale G Quester   +2 more
exaly  

Unleashing the potential of local brand equity of Hong Kong as a green–creative–smart city

Journal of Place Management and Development
Chung Shing Chan
exaly  

The Impact of Professional Football Club SNS on Club and City Brand Equity

THE KOREAN JOURNAL OF ADVERTISING
Dong Min Shin, Jin Kyun Lee
openaire   +1 more source

Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention

Tourism Review
Eunju Ko, Minjung Cho
exaly