Results 301 to 310 of about 200,262 (335)
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Application of the concept of destination brand equity: the example of two Polish cities
International Journal of Tourism Cities, 2015Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in
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Evaluation and Indexation of City Brand Equity
Productivity Review, 2008null Koo, Ja-Ryong, null 이정훈
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Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong
International Journal of Tourism Sciences, 2014AbstractPlaces, including countries and cities, have started to apply branding strategies to enhance their position as tourist destinations and attract targeted immigrants. Whether a particular place brand carries economic value is determined by the presence or absence of brand equity.
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The Role of City Brand Equity Effectiveness in Baghdad’s Branding
Iraqi Journal of Architecture and PlanningShireen K. Zedan, Asmaa Almoqaram
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Hematology and oncology clinical care during the coronavirus disease 2019 pandemic
Ca-A Cancer Journal for Clinicians, 2020Manish A Shah +2 more
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The justice and equity implications of the clean energy transition
Nature Energy, 2020Sanya Carley, David M Konisky
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Structure of the SARS-CoV-2 spike receptor-binding domain bound to the ACE2 receptor
Nature, 2020Jun Lan, Jiwan Ge, Jinfang Yu
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