Results 281 to 290 of about 146,481 (290)

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Ray W Cooksey
exaly  

Cultural city brand equity

openaire   +1 more source

A model of customer-based brand equity and its application to multiple destinations

Tourism Management, 2009
Seyhmus Baloglu
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu
exaly  

Unleashing the potential of local brand equity of Hong Kong as a green–creative–smart city

Journal of Place Management and Development
Chung-Shing Chan
exaly  

Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention

Tourism Review
Minjung Cho, Eunju Ko
exaly  

The Impact of Professional Football Club SNS on Club and City Brand Equity

THE KOREAN JOURNAL OF ADVERTISING
Dong Min Shin, Jin Kyun Lee
openaire   +1 more source

Revisiting the host city: Examining event quality, host city evaluation, place attachment and destination brand equity from the spectators at the Konya Islamic Games 2022

Journal of Convention and Event Tourism
ömer akkaya, ÖMER ARSLAN, Muammer Zerenler   +2 more
exaly  

Overall Brand Equity of NEOM Smart City: Digital Marketing as a Moderator

Lecture Notes in Networks and Systems
Abdelbaset M Alkhawaldeh
exaly  

Measuring Customer-Based Brand Equity for Bursa: A City of History and Culture

2017
TAŞKIN, ÇAĞATAN, KARADAMAR, AHMET AKİF, BOZ, HAKAN, KOÇ, ERDOĞAN   +3 more
openaire   +1 more source