Results 261 to 270 of about 146,481 (290)

Art in Science: Unclean, Unclean. [PDF]

Clin Orthop Relat Res
Green SA.
europepmc   +1 more source

Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector. [PDF]

F1000Res
Singh AK, Poddar AK, Kumar S, Dahiya M, Dashora AK, Kumar S, Paatlan S, Sharma A, Bakshi N, Singh AK.   +9 more
europepmc   +1 more source

Change in advertising exposure of unhealthy commodities after the implementation of outdoor advertising restrictions in Bristol: a descriptive study

Toumpakari Z, Buckland G, Eyles E, Sillero-Rejon C, Jago R, Cummins S, Nobles J, Harding S, Horwood J, Nairn A, Hollingworth W, Blake S, Anderson J, Caitlin P, Hidalgo OC, Stone G, de Vocht F.   +16 more
europepmc   +1 more source

Lessons learned to improve engagement, recruitment and retention of multilingual communities: a case study of a fresh produce box program. [PDF]

Front Public Health
Yi SS, Hade EM, Đoàn LN, Chan SW, Kwon SC.   +4 more
europepmc   +1 more source

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City brand equity, a marketing perspective

Cities, 2022
The article addresses the issue of city brand equity, presenting an overview of the existing models of brand equity assessment as well as the results of a qualitative study conducted on a sample composed of local-government administration and stakeholder organization representatives.
Ewelina Sokołowska, Katarzyna Pawlak, Grzegorz Hajduk, Anna Dziadkiewicz   +3 more
exaly   +4 more sources

Art-event image in city brand equity: mediating role of city brand attachment

International Journal of Tourism Cities, 2020
Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival.
Deepa Jawahar, Vinney Zephaniah Vincent, Anju Varghese Philip   +2 more
exaly   +2 more sources

Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Journal of Place Management and Development, 2012
PurposeThe purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.Design/methodology/approachThe study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from ...
Andrea Lucarelli
exaly   +2 more sources

An empirical study of consumer-based city brand equity from signalling theory perspective

Place Branding and Public Diplomacy, 2014
The concept of city brand equity has caught attention of many marketing scholars, but because of complex nature of cities it remains one of the difficult concepts to quantify. In this article, we develop an approach to measuring city brand equity by evaluating city quality.
Irina Shafranskaya, Dmitriy Potapov
exaly   +2 more sources

Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong

International Journal of Tourism Sciences, 2014
AbstractPlaces, including countries and cities, have started to apply branding strategies to enhance their position as tourist destinations and attract targeted immigrants. Whether a particular place brand carries economic value is determined by the presence or absence of brand equity.
Chung-Shing Chan
exaly   +2 more sources

Application of the concept of destination brand equity: the example of two Polish cities

International Journal of Tourism Cities, 2015
Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in
Magdalena Florek
exaly   +2 more sources