Results 261 to 270 of about 3,234 (291)

Preexposure Prophylaxis Prescription Dispensation Status and HIV-1 Acquisition.

open access: yesJAMA Netw Open
Tao L   +5 more
europepmc   +1 more source

Change in advertising exposure of unhealthy commodities after the implementation of outdoor advertising restrictions in Bristol: a descriptive study

open access: yes
Toumpakari Z   +16 more
europepmc   +1 more source

Mailed Outreach for Colorectal Cancer Screening in Community Health Centers: The CARES Pragmatic Cluster Randomized Clinical Trial.

open access: yesJAMA Intern Med
May FP   +25 more
europepmc   +1 more source

City brand equity, a marketing perspective

Cities, 2022
The article addresses the issue of city brand equity, presenting an overview of the existing models of brand equity assessment as well as the results of a qualitative study conducted on a sample composed of local-government administration and stakeholder organization representatives.
Anna Dziadkiewicz
exaly   +4 more sources

The Effect of City Brand Love on Tourist Based City Brand Equity

open access: yesInternational Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +2 more sources

Art-event image in city brand equity: mediating role of city brand attachment

International Journal of Tourism Cities, 2020
Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival.
Deepa Jawahar   +2 more
exaly   +2 more sources

Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Journal of Place Management and Development, 2012
PurposeThe purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.Design/methodology/approachThe study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from ...
Andrea Lucarelli
exaly   +2 more sources

Application of the concept of destination brand equity: the example of two Polish cities

International Journal of Tourism Cities, 2015
Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in
Magdalena Florek
exaly   +2 more sources

Home - About - Disclaimer - Privacy