Results 271 to 280 of about 146,481 (290)

The Effect of City Brand Love on Tourist Based City Brand Equity

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +1 more source

Review of the Mardin City from Consumer based Brand Equity Perspective

2021
The purpose of this research; examine the city of Mardin which is one of Turkey's most important tourism centers consumer based brand equity and to determine the relationship between brand loyalty, brand awareness, brand image and perceived quality dimensions that constitute consumer-based brand equity.
KAYAOĞLU, Ahmet, GÜLMEZ, Yavuz Selim
openaire   +1 more source

Comparison of destination brand equity models of competitive convention cities in East Asia

Journal of Convention & Event Tourism, 2016
ABSTRACTSince convention host cities in East Asia, such as Hong Kong, Beijing, and Seoul, are in competition, this study adopts the customer-based brand equity concept to compare their brand equity models. Among several important implications, destination image attributes affected the perceived quality in different ways in the three convention cities ...
Seongseop (Sam) Kim, Jayoung Moon, Jayoung Choe   +2 more
openaire   +1 more source

Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam

Proceedings of the International Conference on Economics and Social Sciences
Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others.
Khanh Hung DOAN, Dao Phu Loc TRAN, Maruf Mohammad Sirajum MONIR   +2 more
openaire   +1 more source

Evaluation and Indexation of City Brand Equity

Productivity Review, 2008
null Koo, Ja-Ryong, null 이정훈
openaire   +1 more source

The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra

International Journal of Hospitality and Tourism Administration, 2022
Arnaldo Coelho, Cristela M Bairrada
exaly  

Trade Show Brand Equity Study for Smart Tourism Cities - Focused on Mediating Effects of Self-Brand Connection

Korea Trade Exhibition Review, 2018
Sunyoung Hlee, Namho Chung, Chulmo Koo
openaire   +1 more source

Readiness, Viability, and Brand Equity of Meetings, Incentives, Conventions, and Exhibitions of Bacolod City

Abstract:   The study explored Southeast Asia’s growing Meetings, Incentives, Conventions, and Exhibitions (MICE) tourism industry and identified Bacolod City as a key participant. This was attributed to its well-planned infrastructure and skilled workforce.
openaire   +1 more source

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

Tourism Review, 2019
Nguyen Phuc Nguyen
exaly  

The Effect of Tourism City Brand Equity on Tourism Satisfaction and Recommendation Intention

Journal of Korea Culture Industry, 2019
Sooji Yoon, Jung-Hee Kim
openaire   +1 more source