Results 271 to 280 of about 3,234 (291)

‘Culture is the message’: The status of Cultural Capital and its effect on a city's brand equity

Place Branding and Public Diplomacy, 2013
The aim of this article is to explore the extent to which a city can increase its brand equity through its Cultural Capital status and the associated promotional activities that go on throughout the year. The European Capital of Culture is one of the most prestigious and high-profile European initiatives, with demanding requirements to match.
Lemmetyinen Arja, Hakala Ulla
openaire   +4 more sources

Overall Brand Equity of NEOM Smart City: Digital Marketing as a Moderator

Lecture Notes in Networks and Systems
Abdelbaset M Alkhawaldeh
exaly   +2 more sources

Effects of consumer-based brand equity on brand value and brand loyalty in the context of a Korean integrated resort : The case of Paradise City

International Journal of Tourism and Hospitality Research, 2020
한국에서는 싱가포르와 마카오의 복합리조트 성공에 많은 관심을 보이고 있다. 이는 복합리조트 개발이 관광산업발전, 고용창출, 지역경제 활성화 등을 촉진할 수 있기 때문이다. 이러한 이유로 국내에서도 2017년에 제주도와 인천 영종도에 한국형 복합리조트가 개장하여 운영을 시작하였고, 이 복합리조트들은 관광객들을 유치하기 위해 아시아지역 다른 복합리조트들과의 경쟁관계에 놓이게 되었다. 이는 한국형 복합리조트들이 국내외 관광시장 경쟁에서 우위를 차지하기 위한 마케팅 전략이 필요하게 된 것이다. 이에 본 연구의 목적은 고객기반 브랜드 자산의 관점에서 한국형 복합리조트의 브랜드 자산이 브랜드 가치와 충성도에 미치는 영향을 확인하는데 있다.
Byung-Joo Lee, Seung-Kon Lee
openaire   +1 more source

Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam

Proceedings of the International Conference on Economics and Social Sciences
Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others.
Khanh Hung DOAN, Dao Phu Loc TRAN, Maruf Mohammad Sirajum MONIR   +2 more
openaire   +1 more source

Review of the Mardin City from Consumer based Brand Equity Perspective

2021
The purpose of this research; examine the city of Mardin which is one of Turkey's most important tourism centers consumer based brand equity and to determine the relationship between brand loyalty, brand awareness, brand image and perceived quality dimensions that constitute consumer-based brand equity.
KAYAOĞLU, Ahmet, GÜLMEZ, Yavuz Selim
openaire   +1 more source

Evaluation and Indexation of City Brand Equity

Productivity Review, 2008
null Koo, Ja-Ryong, null 이정훈
openaire   +1 more source

The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra

International Journal of Hospitality and Tourism Administration, 2022
Arnaldo Coelho, Cristela Maia Bairrada
exaly  

An empirical study of consumer-based city brand equity from signalling theory perspective

Place Branding and Public Diplomacy, 2014
Irina Shafranskaya, Dmitriy Potapov
exaly  

Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?

Place Branding and Public Diplomacy, 2018
Chung-Shing Chan
exaly  

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

Tourism Review, 2019
Vinh Trung Tran, Nguyen Phuc Nguyen
exaly