STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIKâ€
Gelar: Jurnal Seni Budaya, 2019 ABSTRAK  Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batikâ€. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan ...
Rifda Amalia Susanti
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The use of sound and film as rebranding strategies in two Danish port cities
NECSUS, 2023 Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and ...
Ida Sofie Gøtzsche Lange +2 more
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Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto [PDF]
, 2017 Purpose: The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself. Design/methodology/approach: A qualitative, exploratory approach is adopted, applying the
Dinnie, Keith, Warren, Giannina
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Jurnal IPTAOne type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
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A key segment of target audience in the theory and practice of city branding
Інтегровані комунікації, 2017 The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed.
Viktoriia Koval
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(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
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Pengaruh City Branding Dan City Image Terhadap Keputusan Berkunjung Wisatawan Ke Banyuwangi [PDF]
, 2014 The aims of this research to explain the influence of city branding on purchase city image, investigate the influence of city branding on purchase decision, and investigate the influence city image on purchase decision.This research method uses ...
Jannah, B. (Bidriatul)
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Global Competition needs Smart Solutions, Urban Design Elements on City Branding [PDF]
, 2014 Globalization is one of the most important issues that changes cities. Global competition makes cities to need a range of solutions in order to be different from opponents and attract more economical investments.
Hassani, Hossein Mohamad
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PEMBENTUKAN CITY BRANDING MELALUI IDENTITAS KLUB LOKAL (STUDI PADA KLUB LOKAL PSIS SEMARANG)
Lektur, 2019 Penelitian ini bertujuan untuk mengetahui proses identitas suporter dan klub sepak bola PSIS Semarang dalam membentuk city branding Kota Semarang serta faktor penghambat dan pendukung pembentukan City Branding Kota Semarang.
Alvin Syaptia Pratama, Chatia Hastasari
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Analisis City Branding Dalam Pengembangan Destinasi Pariwisata Kabupaten Jayapura [PDF]
, 2016 Jayapura district is a district located in the province of Papua. Unidirectional on the vision and mission of "New Jayapura district" makes the Jayapura district currently holds the role as the major developments in the polar region in particular of ...
Bawanti, A. (Ari)
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