Results 31 to 40 of about 145,355 (303)

STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIK”

Gelar: Jurnal Seni Budaya, 2019
ABSTRAK   Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batik”. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan ...
Rifda Amalia Susanti
doaj   +1 more source

The use of sound and film as rebranding strategies in two Danish port cities

NECSUS, 2023
Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and ...
Ida Sofie Gøtzsche Lange, Lea Holst Laursen, Marieke van Hulst Pedersen   +2 more
doaj   +1 more source

A key segment of target audience in the theory and practice of city branding

Інтегровані комунікації, 2017
The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed.
Viktoriia Koval
doaj   +1 more source

(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey

Coğrafya Dergisi, 2022
This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet, Emine Cihangir, Emre Karaduman   +2 more
doaj   +1 more source

Pengaruh City Branding Dan City Image Terhadap Keputusan Berkunjung Wisatawan Ke Banyuwangi [PDF]

, 2014
The aims of this research to explain the influence of city branding on purchase city image, investigate the influence of city branding on purchase decision, and investigate the influence city image on purchase decision.This research method uses ...
Jannah, B. (Bidriatul)
core  

How Does Cultural and Colonial Heritage Affect Optimal Branding Strategies? Evidence From the Rice Sector in Senegal

Agribusiness, EarlyView.
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley   +1 more source

KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG

Jurnal IPTA
One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
doaj   +1 more source

Global Competition needs Smart Solutions, Urban Design Elements on City Branding [PDF]

, 2014
Globalization is one of the most important issues that changes cities. Global competition makes cities to need a range of solutions in order to be different from opponents and attract more economical investments.
Hassani, Hossein Mohamad
core  

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

PEMBENTUKAN CITY BRANDING MELALUI IDENTITAS KLUB LOKAL (STUDI PADA KLUB LOKAL PSIS SEMARANG)

Lektur, 2019
Penelitian ini bertujuan untuk mengetahui proses identitas suporter dan klub sepak bola PSIS Semarang dalam membentuk city branding Kota Semarang serta faktor penghambat dan pendukung pembentukan City Branding Kota Semarang.
Alvin Syaptia Pratama, Chatia Hastasari
doaj   +1 more source