Results 301 to 309 of about 30,746 (309)

Consumer engagement in online brand communities: a solicitation of congruity theory

Internet Research, 2018
Jamid Ul Islam, Zillur Rahman, Linda D Hollebeek   +2 more
exaly  

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Telematics and Informatics, 2020
Harsandaldeep Kaur, Mandakini Paruthi, Linda D Hollebeek   +2 more
exaly  

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Journal of Business Research, 2019
Joana Cesar Machado, Leonor Vacas DE CARVALHO, Salim L Azar   +2 more
exaly  

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Journal of Product and Brand Management, 2019
Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Arnold Japutra   +2 more
exaly  

Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Journal of Product and Brand Management, 2019
TERESA Fernandes, Mariana Moreira
exaly  

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

Journal of Global Scholars of Marketing Science
Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman, Suddin Lada   +4 more
openaire   +1 more source

Emergence of Consumer Brand Engagement into the Metaverse: A Thematic Analysis

Journal of Informatics Education and Research
openaire   +1 more source

The Influence of Online Brand Community Engagement on Consumer Brand Engagement: A Systematic Review

Siham Jamil, Razane Chroqui, Lu Zhang
openaire   +1 more source

Mining Online Reviews to Uncover Consumer Brand Engagement.

Uday Kulkarni, Amit Deokar 0001, Haya Ajjan   +2 more
openaire   +1 more source