Results 281 to 290 of about 2,788,848 (290)

Consumer Engagement in Online Brand Communities: A Solicitation of Congruity Theory

Internet Research, 2018
Linda Hollebeek, Zilur Rahman, Jamid Islam   +2 more
exaly  

The Role of Brand Community Identification and Reward on Consumer Brand Engagement and Brand Loyalty in Virtual Brand Communities

Telematics and Informatics, 2020
Mandakini Paruthi, Linda Hollebeek, Harsandaldeep Kaur   +2 more
exaly  

The Influence of Perceived Social Media Marketing Elements on Consumer–Brand Engagement and Brand Knowledge

Asia Pacific Journal of Marketing and Logistics, 2020
Man Lai Cheung, Guilherme Pires
exaly  

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research, 2019
Leonor Vacas de Carvalho, Salim L. Azar, Joana César Machado   +2 more
exaly  

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

Journal of Global Scholars of Marketing Science
Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman, Suddin Lada   +4 more
openaire   +1 more source

The Effect of Consumer-Generated Media Stimuli on Emotions and Consumer Brand Engagement

Journal of Product and Brand Management, 2019
Sandra Loureiro, Arnold Japutra, Ricardo Godinho Bilro   +2 more
exaly  

Consumer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study Between Functional and Emotional Brand Relationships

Journal of Product and Brand Management, 2019
Teresa Matos Fernandes
exaly  

Emergence of Consumer Brand Engagement into the Metaverse: A Thematic Analysis

Journal of Informatics Education and Research
openaire   +1 more source

The Influence of Online Brand Community Engagement on Consumer Brand Engagement: A Systematic Review

Siham Jamil, Razane Chroqui, Lu Zhang
openaire   +1 more source

Mining Online Reviews to Uncover Consumer Brand Engagement.

Uday Kulkarni, Amit Deokar 0001, Haya Ajjan   +2 more
openaire   +1 more source