Results 271 to 280 of about 2,788,848 (290)

Attributes of Instagram influencers impacting consumer brand engagement

International Journal of Internet Marketing and Advertising, 2021
Helen Inseng Duh, Thabile Thabethe
openaire   +1 more source

Brand and Consumer Engagement Behaviors on Facebook Brand Pages: Let's Have a (Positive) Conversation

International Journal of Research in Marketing, 2021
Cynthia Webster
exaly  

Consumer Brand Engagement on Social Media in the COVID-19 Pandemic: The Roles of Country-of-Origin and Consumer Animosity

Journal of Research in Interactive Marketing, 2022
Yam B Limbu, Tianfu Wang, Xing Fang
exaly  

Consumer-brand engagement: toward a comprehensive theoretical framework

2014
Consumer-brand engagement (CBE) is a recent concept in the marketing literature expanding the domain of relationship marketing. The concept of CBE has become increasingly important in the academic and managerial marketing debate over the last years, as Brodie et al.
Graffigna G, Gambetti RC
openaire   +1 more source

Consumer Brand Engagement Through Chatbots

Dessy Ohanians, Ria Wiid
openaire   +1 more source

Trust Transfer in Social Media Brand Communities: The Role of Consumer Engagement

International Journal of Information Management, 2018
Matthew Kwok On LEE
exaly  

Investigating the Antecedents of Customer Brand Engagement and Consumer-Based Brand Equity in Social Media

Journal of Retailing and Consumer Services, 2020
Ashish Gupta, Raed Algharabat, Ali Abdallah Alalwan   +2 more
exaly  

A Higher-Order Model of Consumer Brand Engagement and Its Impact on Loyalty Intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda Hollebeek, Roderick J Brodie, Mark Selwyn Glynn   +2 more
exaly  

Consumer Engagement in Online Brand Communities: A Social Media Perspective

Journal of Product and Brand Management, 2015
Cleopatra Veloutsou, Laurence Dessart, Anna Morgan-Thomas   +2 more
exaly