Results 291 to 300 of about 30,746 (309)

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Journal of Business Research, 2021
Graeme Mclean, Kofi Osei-Frimpong
exaly  

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Journal of Retailing and Consumer Services, 2020
Raed Algharabat, Nripendra P Rana, Ali Abdallah Alalwan   +2 more
exaly  

Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation

International Journal of Research in Marketing, 2021
Cynthia M Webster
exaly  

Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles

Electronic Commerce Research and Applications, 2021
Qi Deng, Shaobo Ji
exaly  

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
Matthew K O Lee
exaly  

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific Journal of Marketing and Logistics, 2020
Man Lai Cheung, Guilherme D Pires, Philip J Rosenberger   +2 more
exaly  

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda D Hollebeek, Mark S Glynn, Roderick J Brodie   +2 more
exaly  

Consumer engagement in online brand communities: a social media perspective

Journal of Product and Brand Management, 2015
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas   +2 more
exaly  

Consumer Brand Engagement Through Chatbots

Dessy Ohanians, Ria Wiid
openaire   +1 more source