From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]
Li H, Ding Y, Wu Y, Ye J.
europepmc +1 more source
Extreme Weather Events and Consumer Food Responses
ABSTRACT This study investigates consumer food responses to Hurricanes Helene and Milton, which affected a swath of the Southeastern U.S. in 2024. Using representative consumer survey data from six affected states, we analyze 10 distinct food responses classified into ex ante and ex post responses, and examine their associations with food insufficiency
Ahmad Zia Wahdat, Joseph Balagtas
wiley +1 more source
Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]
Vardikou C +3 more
europepmc +1 more source
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]
Lyu M, Wang S, Zhang J.
europepmc +1 more source
Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva +2 more
wiley +1 more source
The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity. [PDF]
Liu L, Wang Q, Li Z, Wu T, Yuan Y.
europepmc +1 more source
Assessing Photovoltaic Recycling Capacities and Policy Gaps in the European Union
This study maps photovoltaic recycling capacity in the EU and key global regions, highlighting gaps between growing waste volumes and available infrastructure. It combines survey insights and policy analysis to identify recycling bottlenecks and offers recommendations to boost circularity in the solar sector.
Nieves Espinosa +3 more
wiley +1 more source

