Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
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The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]
Kang JM +5 more
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Tobacco Industry's Corporate Diversification in the Evolving Landscape of Tobacco Control Laws in India - A Comparative Time-Series Analysis. [PDF]
Khaitan A, Kapoor S, Yadav A, Madan C.
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Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value. [PDF]
Yang Y, Su Q.
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Predicting social media post popularity using multimodal deep learning: Insights from content features. [PDF]
Wang Y, Zeng A.
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The Brand Within - Exploring the Impact of Human Brands on Consumer Engagement
openaire +1 more source
Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis
CONSUMER ENGAGEMENT IN A VIRTUAL BRAND COMMUNITY: AN EXPLORATORY ANALYSIS Consumer engagement in a virtual brand community: an exploratory analysis (-
Linda Hollebeek +2 more
exaly +2 more sources

