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The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]

open access: yesBehav Sci (Basel)
Kang JM   +5 more
europepmc   +1 more source

Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis

open access: yesJournal of Business Research, 2013
CONSUMER ENGAGEMENT IN A VIRTUAL BRAND COMMUNITY: AN EXPLORATORY ANALYSIS Consumer engagement in a virtual brand community: an exploratory analysis (-
Linda Hollebeek   +2 more
exaly   +2 more sources

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