Results 261 to 270 of about 11,039 (305)

Can outsourcing pest and disease control help reduce pesticide expenditure? Evidence from rice farmers

Agribusiness, EarlyView.
Abstract Outsourcing pest and disease control (PDC) has grown rapidly worldwide, especially in developing countries. Although numerous studies have investigated various advantages of outsourcing PDC, little is known about its impact on pesticide expenditure.
Pengcheng Wang, Wanglin Ma, Mengling Diao   +2 more
wiley   +1 more source

The policy implementation playbook: a cross-policy taxonomy of post-adoption tobacco industry tactics. [PDF]

Global Health
Matthes BK, Evans-Reeves K, Gatehouse T, Hiscock R, Fitzpatrick I, Gilmore AB.   +5 more
europepmc   +1 more source

An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility. [PDF]

Sci Rep
Ahmad S, Zhang Q, Ahmad Z, Ullah A.
europepmc   +1 more source

The effect of food sensory experience on tourist engagement behavior: A study based on mental imagery theory. [PDF]

PLoS One
Yang S, Liu Y, Xu L.
europepmc   +1 more source

Recognition and Resistance as Dual Pathways in Self-Relevant Advertising: The Role of Narcissistic Admiration and Rivalry. [PDF]

Behav Sci (Basel)
Besser A, Zeigler-Hill V, Moryossef IG.
europepmc   +1 more source

Visual Attention to Food Content on Social Media: An Eye-Tracking Study Among Young Adults. [PDF]

J Eye Mov Res
Riswanto AL, Kim S, Ha Y, Kim HS.
europepmc   +1 more source

The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]

PLoS One
Feng Y, Ran Y.
europepmc   +1 more source

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Revisiting the consumer brand engagement concept

Journal of Business Research, 2021
Abstract Marketing researchers and practitioners almost unanimously agree that consumer engagement has major economic and social benefits. Many published works have attempted to conceptualize, develop, and validate measures of consumer engagement. One seminal study ( Hollebeek, Glynn, & Brodie, 2014 ) developed a scale for consumer brand engagement ...
Obinna O. Obilo, Ellis Chefor, Amin Saleh   +2 more
exaly   +2 more sources

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
ABSTRACTLiterature on consumer engagement is growing significantly, yet there is limited empirical research on its drivers and outcomes. This study examines the key drivers and outcomes of consumer brand engagement (CBE) in the context of Australian mobile phone service providers. The results reveal that consumer involvement, consumer participation and
Civilai Leckie, Munyaradzi W Nyadzayo, Lester W Johnson   +2 more
exaly   +3 more sources