Results 281 to 287 of about 2,788,848 (287)

The Influence of Perceived Social Media Marketing Elements on Consumer–Brand Engagement and Brand Knowledge

Asia Pacific Journal of Marketing and Logistics, 2020
Man Lai Cheung, Guilherme Pires
exaly  

Film or film brand? Investigating consumers’ engagement with films as brands

2018
This study offers an in-depth account of how, when and why consumers engage with films as brands, using 38 exploratory, semi-structured consumer interviews and 1030 consumer survey responses. Extant film branding literature is scarce, dominated by filmmakers’ and marketers’ perspectives of films as brands and is confined to exploring points of parity ...
openaire   +1 more source

Consumer Brand Engagement Through Chatbots

Dessy Ohanians, Ria Wiid
openaire   +1 more source

The Effect of Consumer-Generated Media Stimuli on Emotions and Consumer Brand Engagement

Journal of Product and Brand Management, 2019
Sandra Loureiro, Arnold Japutra, Ricardo Godinho Bilro   +2 more
exaly  

Consumer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study Between Functional and Emotional Brand Relationships

Journal of Product and Brand Management, 2019
Teresa Matos Fernandes
exaly  

The Influence of Online Brand Community Engagement on Consumer Brand Engagement: A Systematic Review

Siham Jamil, Razane Chroqui, Lu Zhang
openaire   +1 more source

A Study on the Effectiveness of Consumer Brand Engagement in Digital Brand eXperience

The Treatise on The Plastic Media
openaire   +1 more source