Results 291 to 300 of about 11,039 (305)

Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles

Electronic Commerce Research and Applications, 2021
Qi Deng, Shaobo Ji
exaly  

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
Matthew K O Lee
exaly  

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific Journal of Marketing and Logistics, 2020
Man Lai Cheung, Guilherme D Pires, Philip J Rosenberger   +2 more
exaly  

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda D Hollebeek, Mark S Glynn, Roderick J Brodie   +2 more
exaly  

Consumer engagement in online brand communities: a social media perspective

Journal of Product and Brand Management, 2015
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas   +2 more
exaly  

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Global Fashion Management Conference, 2023
Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba   +2 more
openaire   +1 more source

Consumer engagement in online brand communities: a solicitation of congruity theory

Internet Research, 2018
Jamid Ul Islam, Zillur Rahman, Linda D Hollebeek   +2 more
exaly  

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Telematics and Informatics, 2020
Harsandaldeep Kaur, Mandakini Paruthi, Linda D Hollebeek   +2 more
exaly  

Film or film brand? Investigating consumers’ engagement with films as brands

2018
This study offers an in-depth account of how, when and why consumers engage with films as brands, using 38 exploratory, semi-structured consumer interviews and 1030 consumer survey responses. Extant film branding literature is scarce, dominated by filmmakers’ and marketers’ perspectives of films as brands and is confined to exploring points of parity ...
openaire   +1 more source