Results 41 to 50 of about 11,039 (305)

“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement

Frontiers in Psychology, 2022
In this era of razor-edge competition, marketers strive to outperform their rivals by improving their brands. Increasing brand coolness may be the best way to do it.
Saman Attiq, Abu Bakar Abdul Hamid, Munnawar Naz Khokhar, Hassan Jalil Shah, Amna Shahzad   +4 more
doaj   +1 more source

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

, 2016
The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G, Dabrowski, D, Christodoulides, George, Schivinski, B, Schivinski, Bruno, Dabrowski, D.   +5 more
core   +1 more source

An unexpected alternative viologen electron mediator site in tungsten‐containing formate dehydrogenase

FEBS Letters, EarlyView.
An unexpected alternative interaction site for ethyl viologen was identified in formate dehydrogenase 1 from Methylorubrum extorquens. Combined mutagenesis, kinetic analysis, and docking revealed that aromatic residues near an iron–sulfur cluster enable flavin mononucleotide‐independent electron transfer, offering a framework for engineering improved ...
Eleni G. Poloniataki, Yong Hwan Kim
wiley   +1 more source

Investigating social media’s role in brand equity and purchase intentions for non-alcoholic beverages in the Philippines: A descriptive-correlational study

International Journal of Academe and Industry Research
This study examines how social media influences consumer perceptions of non-alcoholic beverage brands, focusing on social media engagement, brand equity, and purchase intention.
Sandra D. Panugayan-Sy , Fernando L. Trinidad   +1 more
doaj   +1 more source

The Influence of a Brand’s Visual Content on Consumer Trust in Social Media Community Groups

Journal of Theoretical and Applied Electronic Commerce Research, 2021
The study covered by the present paper sought to look into a range of factors affecting the building of trust in brands among social media community groups.
Lukas Karpenka, Elzė Rudienė, Mangirdas Morkunas, Artiom Volkov   +3 more
doaj   +1 more source

Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?” [PDF]

, 2007
Background and Purpose: In response to the cost transparency of the internet which has facilitated consumer switching behaviour, marketing practitioners have used the umbrella term of engagement to describe the experiential response to mechanisms by ...
Mollen, Anne
core  

Design and analysis strategies for robust microbiome ageing research

FEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik, İsmail Güderer, Yi Wang, Tayyaba Alvi, Prasoon Pandey, Handan Melike Dönertaş   +5 more
wiley   +1 more source

Antecedents of consumer-brand engagement: The mediating role of brand satisfaction

South African Journal of Economic and Management Sciences
Background: Customer management has evolved from transaction-based to customer engagement, emphasising the importance of establishing strong customer-brand relationships.
Thinkwell Ndhlovu, Tania Maree
doaj   +1 more source

Automated FRAP microscopy for high‐throughput analysis of protein dynamics in chromatin organization and transcription

FEBS Open Bio, EarlyView.
RoboMic is an automated confocal microscopy pipeline for high‐throughput functional imaging in living cells. Demonstrated with fluorescence recovery after photobleaching (FRAP), it integrates AI‐driven nuclear segmentation, ROI selection, bleaching, and analysis.
Selçuk Yavuz, Bart Geverts, Johan A. Slotman, Andrea Sacchetti, Stefan Prekovic, Martin E. van Royen, Adriaan B. Houtsmuller   +6 more
wiley   +1 more source

Exploring the Mediating Effect of E-social Capital Between Community Members Interaction and Consumer Engagement

MATEC Web of Conferences, 2017
This article explored the effect of instrumental interaction and relational interaction on consumer engagement (community engagement and brand engagement) among community members. The mediating effect of E-social capital was investigated as well.
Yan Bingsheng, Li Lihua, Sun Hongtao
doaj   +1 more source