Results 51 to 60 of about 2,788,848 (287)
MATEC Web of Conferences, 2017 This article explored the effect of instrumental interaction and relational interaction on consumer engagement (community engagement and brand engagement) among community members. The mediating effect of E-social capital was investigated as well.
Yan Bingsheng, Li Lihua, Sun Hongtao
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Molecular Oncology, EarlyView.Enterotoxigenic Bacteroides fragilis is a gut bacterium linked to bowel cancer. We propose that its toxin acts along two routes: at the cell surface, cutting the adhesion protein E‐cadherin and triggering inflammation; and inside the cell, delivered by bacterial vesicles, switching on NOD1 and cancer stem cell programs.
Kangchan Choi +2 more
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When Credibility Meets Narrative: Dual Mechanisms Driving Consumer Brand Engagement
Jurnal Manajemen Teori dan TerapanObjective: Utilizing Source Credibility Theory and Narrative Persuasion Theory, this study develops a framework that positions influencer credibility and storytelling as dual antecedents of positive emotion and consumer trust toward consumer brand ...
Rahmawati +3 more
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Consumer engagement on Facebook: modelling its antecedents and consequence [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rapid growth of social media has transformed consumer-brand interactions, making the study of attachment and consumer engagement highly relevant for emerging markets such as the Philippines.
Wilmark Ramos
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Frontiers in Psychology, 2022 In this era of razor-edge competition, marketers strive to outperform their rivals by improving their brands. Increasing brand coolness may be the best way to do it.
Saman Attiq +4 more
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FEBS Open Bio, EarlyView.RoboMic is an automated confocal microscopy pipeline for high‐throughput functional imaging in living cells. Demonstrated with fluorescence recovery after photobleaching (FRAP), it integrates AI‐driven nuclear segmentation, ROI selection, bleaching, and analysis.
Selçuk Yavuz +6 more
wiley +1 more source
Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear
Value: Jurnal Manajemen dan AkuntansiThe development of local brands is currently increasingly highlighting cultural values as the main attraction in shaping consumer preferences for a brand.
Marcya Vanessa Glory Pical +1 more
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Consumer engagement in social networks brand community. [PDF]
, 2016 Consumers increasingly integrate social media into their day-to-day lives. For companies consumer engagement in a brand community on social network is becoming increasingly important for developing relations with consumers. Consumer engagement in a brand
Rybakovas, Paulius,
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FEBS Open Bio, EarlyView.This pilot study investigates the potential of Generative AI to provide formative feedback to students. ChatGPT was prompted to provide feedback on Year 1 Bioscience essays, which were evaluated against established good feedback practices. GenAI‐authored feedback had useful elements, but was limited in scope. GenAI may have potential to provide instant,
Annabel Court +3 more
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Journal of Theoretical and Applied Electronic Commerce ResearchIn the digital age, gamification has emerged as a paramount strategy for strengthening brand–consumer interaction. Despite the fact that existing studies have extensively probed further into its effects on brand communication and sales performance, rare ...
Ningqin Li, Vesarach Aumeboonsuke
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