Results 71 to 80 of about 11,039 (305)

Online Brand Communities: When Consumers are Negatively Engaged [PDF]

, 2019
The goal of the current research is to explore the influence of negative engagement on committing participants in hate online brand communities. To reach this aim, three brands are used to assess this phenomenon (Starbucks, Apple, and McDonald’s), and three related hate online brand communities of such brands are involved.
Bilro, R. G., Loureiro, S. M. C., Marques, M. I.   +2 more
openaire   +3 more sources

Consumer reactions to self-expressive brand display [PDF]

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Raska, David, Czellar, Sandor, Sprott, David E., Spangenberg, Eric R.   +3 more
core  

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

, 2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE).
Karjaluoto, Heikki, Anni Hintikka, Hintikka, Anni, Janne Hepola, Heikki Karjaluoto, Hepola, Janne   +5 more
core   +1 more source

Super‐Resolution Ultrasound Based Cell Tracking With Polymeric Nanobubbles

Advanced Materials, EarlyView.
This study presents a super‐resolution ultrasound platform for tracking cells in vivo. Biocompatible polymeric nanobubbles are used as highly echogenic intracellular labels. Following the injection of cells and microbubbles, ultrasound localization microscopy (ULM) can dynamically match the microvascular architecture and individual cell trajectories ...
Junlin Chen, Xiaoyu Wang, Jilin Fan, Bi Wang, Hanghang Fang, Yurui Wang, Hao Cui, Mohammad Roufarshbaf, Ekaterina Savina, Alexandra Valeske, Quim Peña, Yang Shi, Andreas Herrmann, Twan Lammers, Mathias Hornef, Roman Barmin, Thomas Lisson, Georg Schmitz, Anne Rix, Fabian Kiessling   +19 more
wiley   +1 more source

Surface‐Functionalized LLZO‐Incorporated Multilayer Composite Solid Electrolytes for Dendrite Suppression and Efficient Ionic Conduction in Lithium–Metal Batteries

Advanced Materials, EarlyView.
A soft–hard tri‐layer composite electrolyte that couples fast Li+ transport with reinforced interfacial stability to enable high‐conductivity, mechanically robust, dendrite‐free lithium‐metal batteries. ABSTRACT The development of solid polymer electrolytes is central to safe, high‐energy lithium‐metal batteries (LMBs); however, persistent challenges ...
Fazal Ur Rehman, Minhong Woo, Hyesoo Choi, Jihwan Kim, Yujin Kim, Sanghee Park, Serim Ahn, Jinsub Lim, Minyoung Kim, Mincheol Chang   +9 more
wiley   +1 more source

Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products

Management Analysis Journal
The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media.
Nanang Dwi Praatmana, Ag. Sunarno H., Sutono   +2 more
doaj   +1 more source

Why do I engage? Gratifications of online brand communities on facebook [PDF]

The Retail and Marketing Review
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships.
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek   +2 more
doaj   +1 more source

Cell Adhesion by Design: Engineering Tissue Culture Scaffolds With Adhesion Cues

Advanced Materials Interfaces, EarlyView.
ABSTRACT In scaffold‐based tissue engineering, the matrix should provide adequate adhesion cues for cell attachment, spreading, and function. Given the multitude of adhesion receptors and the diversity of scaffolds, there are many approaches to render scaffolds adhesive, even though they are not all equivalent.
Dalia Dranseike, Dhananjay V. Deshmukh, Mark W. Tibbitt, Céline Labouesse   +3 more
wiley   +1 more source

Social media marketing impact on Gen Z's brand engagement, awareness and image

Manajemen dan Bisnis
The research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image.
I Gede Wahyu Artha Kusuma, Fatmasari Endayani, Aditya Budi K, Umu Khouroh   +3 more
doaj   +1 more source

Brand wars: consumer-brand engagement as client-agency battlefield

, 2013
Much of extant literature points to Consumer-Brand Engagement (CBE) as a potential amplifier of the conflicting relational dynamics which have always characterized client and agency relationship.
Graffigna, Guendalina, Schultz, Don Edwards, Gambetti, Rossella Chiara, Biraghi, Silvia   +3 more
core