Results 91 to 100 of about 2,788,848 (287)

TOWARDS CONSUMER BEHAVIOUR OUTCOMES AND BRAND IDENTIFICATION THROUGH CONSUMER BRAND ENGAGEMENT

, 2023
The concept of consumer brand engagement (CBE) is a domain that recently started gaining importance. The main purpose of this paper was to determine the significance of CBE, and its dimensions/interactions for the behavioural outcomes, such as the spent and planned amounts for the selected brand, and self-brand identification.
Kursan Milaković, Ivana, Šerić, Neven, Brkan, Ana   +2 more
openaire   +1 more source

Multimodal Engagement Assessment in Children During Invented Story Paradigm With a Social Robot

Advanced Robotics Research, EarlyView.
A multimodal framework is proposed to assess children's engagement during storytelling interactions with a social robot. Gaze, physiological, and behavioral data are combined and validated against observer ratings. An automated gaze‐labeling strategy is introduced, and supervised classifiers achieve high accuracy. The study supports scalable engagement
Laura Fiorini, Elena Adelucci, Stefano Scatigna, Lorenzo Pugi, Alice Bruni, Benedetta Carotenuto, Chiara Pecini, Filippo Cavallo   +7 more
wiley   +1 more source

Waveguide Photoactuators: Materials, Fabrication, and Applications

Advanced Robotics Research, EarlyView.
Waveguide photoactuators convert guided light into mechanical motion. Their tethered‐flexible design enables minimally invasive surgery and confined‐space robotics. This review aims to guide materials selection, device design, and system integration, accelerating the transition of waveguide photoactuators from laboratory prototypes to versatile ...
Minjie Xi, Hemin Pan, Yang Zong, Yongfeng Mei, Jizhai Cui   +4 more
wiley   +1 more source

Consumer engagement in online brand communities [PDF]

, 2015
This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation.
Dessart, Laurence
core   +3 more sources

Theoretical Model of Engagement in the Context of Brand Communities

BBR: Brazilian Business Review, 2017
This essay proposes to refine the concept of consumer engagement in the context of brand communities. A comprehensive review of studies addressing the phenomenon of brand community was made.
Flávia D\u2019albergaria Freitas, Victor Manoel Cunha de Almeida   +1 more
doaj  

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Journal of Open Innovation: Technology, Market and Complexity
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby, Y. Suryanarayana Murthy, Rohit Bansal   +2 more
doaj   +1 more source

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]

This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core  

ChicGrasp: Imitation‐Learning‐Based Customized Dual‐Jaw Gripper Control for Manipulation of Delicate, Irregular Bio‐Products

Advanced Robotics Research, EarlyView.
Automated poultry processing lines still rely on humans to lift slippery, easily bruised carcasses onto a shackle conveyor. Deformability, anatomical variance, and hygiene rules make conventional suction and scripted motions unreliable. We present ChicGrasp, an end‐to‐end hardware‐software co‐designed imitation learning framework, to offer a ...
Amirreza Davar, Zhengtong Xu, Siavash Mahmoudi, Pouya Sohrabipour, Chaitanya Pallerla, Yu She, Wan Shou, Philip Glen Crandall, Dongyi Wang   +8 more
wiley   +1 more source

Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations

Journal of Enterprise and Development
Purpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty.
Diana Fajarwati, Tiya Nur Haliza
doaj   +1 more source

Consumer brand engagement in social networking sites and its effect on brand loyalty

Cogent Business & Management, 2019
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement.
Sudarsan Jayasingh
doaj   +1 more source