Results 101 to 110 of about 2,788,848 (287)

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber, Subhani, Muhammad Imtiaz   +1 more
core  

Compliant Pneumatic Feet with Real‐Time Stiffness Adaptation for Humanoid Locomotion

Advanced Robotics Research, EarlyView.
A compliant pneumatic foot with real‐time variable stiffness enables humanoid robots to adapt to changing terrains. Using onboard vision and pressure control, the foot modulates stiffness within each gait cycle, reducing impact forces and improving balance. The design, cast in soft silicone with embedded air chambers and Kevlar wrapping, offers durable,
Irene Frizza, Hiroshi Kaminaga, Philippe Fraisse, Gentiane Venture   +3 more
wiley   +1 more source

Circular Economy Marketing Practices and Consumer Advocacy :Examining the Mediating Roles of Brand Purpose and Customer Engagement

Journal of Asia Entrepreneurship and Sustainability
This research investigates the impact of circular economy marketing strategies on consumer advocacy, while also measuring the mediating effect of brand purpose and customer engagement.
Dr. Dileep Pawar, Dr. Roopali Kudare, Dr. Yogendrah Deaokar, Dr. Santosh Shinde, Prof. Poorva Sane   +4 more
doaj   +1 more source

A Multidirectional Textile Interface for Remote Control Using Dynamic Area‐Based Capacitance Modulation

Advanced Robotics Research, EarlyView.
Here, we present a textile, wearable capacitive interface enabling multidirectional remote control by dynamically modulating electrode overlap and spacing via a freely gliding upper electrode. A forearm‐mounted prototype drives robotic and media tasks with 12–15 ms latency, maintains < 0.8% drift after 500 cycles, and remains stably functional at 90 ...
Cagatay Gumus, Fulya Yenilmez, Kadir Ozlem, Hakan Kestir, Eren Tasdemir, Berkant Bakisli, Gökhan Ince, Ozgur Atalay, Asli Tuncay Atalay   +8 more
wiley   +1 more source

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

, 2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE).
Karjaluoto, Heikki, Anni Hintikka, Hintikka, Anni, Janne Hepola, Heikki Karjaluoto, Hepola, Janne   +5 more
core   +1 more source

From Lab to Landscape: Environmental Biohybrid Robotics for Ecological Futures

Advanced Robotics Research, EarlyView.
This Perspective explores environmental biohybrid robotics, integrating living tissues, microorganisms, and insects for operation in real‐world ecosystems. It traces the leap from laboratory experiments to forests, wetlands, and urban environments and discusses key challenges, development pathways, and opportunities for ecological monitoring and ...
Miriam Filippi
wiley   +1 more source

A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities [PDF]

, 2012
This study theorizes why and how consumers consume. Using a combined methodology, drawing upon Netnography and Grounded Theory, to study an online fan forum called RedAndWhiteKop, this thesis considers brand culture/meaning and value co-creation.
Healy, Jason C.
core   +2 more sources

Intelligent Sky Guardians (InSkyGuard): An Aerial Robotic Swarm for Autonomous Detection and Entrapment of Rogue Multirotors

Advanced Robotics Research, EarlyView.
Intelligent Sky Guardians (InSkyGuard) is introduced as a four‐drone swarm that autonomously detects, tracks, and safely captures rogue drones using a coordinated net system. Computer vision and leader–follower control architecture enable synchronized enclosure, while integrated failsafes enhance system reliability. Validated through closed‐environment
Joshua Hastings, Levanya Dewanarayana, Iline Shaju, Haider Al‐Wizni, Sampson Marquis, Weicheng Huang, Pooya Sareh   +6 more
wiley   +1 more source

Toward Mechanical Intelligence in Robotics

Advanced Robotics Research, EarlyView.
Robots can use their physical bodies to perform functions usually assigned to electronic sensors and controllers. This perspective defines mechanical intelligence through three core operations: filtering inputs, routing mechanical signals, and switching between states.
Xinyi Yang, Xinyi Ding, Tianyu Wang, Daniel I. Goldman, Shucong Li, Bolei Deng   +5 more
wiley   +1 more source

Motivations for consumer-brand engagement and consumer-based brand equity on Facebook: how important is brand gender [PDF]

, 2017
Purpose: In recent years, Facebook and other social media have become key players in branding activities. Yet, empirical research on consumer–brand interaction on Facebook is still needed, in particular research on consumer motivations for engaging with ...
Azar, Salim, Machado, Joana Cesar, Carvalho, Leonor Vacas de   +2 more
core