Results 121 to 130 of about 11,039 (305)
Understanding sample product quality, purchase decision, and brand awareness of Nescafe
Review of Management, Accounting, and Business StudiesThis study explored the impact of sample product quality and brand awareness on consumer purchasing decisions for Nescafe coffee products in Denpasar, Indonesia, during the COVID-19 pandemic and under the Indonesian government’s Large-Scale Social ...
Adimas Rangga Kiswara
doaj +1 more source
Consumer engagement with a brand on Facebook
, 2015 Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of brands on these social networking sites (SNS) trying to engage with their consumers. The purpose of this research is to determine the main motivations for consumers to engage with a brand through Facebook ...
openaire +1 more source
The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence
SylwanThis study investigates the impact of gamification on consumer brand engagement among Portuguese gamers, addressing a significant gap in empirical research within this demographic. While gamification is known for enhancing brand engagement and loyalty, limited evidence exists in the Portuguese market.
Neves, J. +3 more
openaire +2 more sources
The lore of the brand: an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative [PDF]
This thesis aims to explore how organisations can build consumer engagement and affinity through establishing the conditions for a shared narrative. It is set against a backdrop where brands are facing up to a serious collapse in consumer confidence ...
Fowlestone, Mark G.
core
Consumer-brand engagement on Instagram [PDF]
, 2018 Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS.
Mendes, José Alexandre Feliciano
core
Advanced Robotics Research, EarlyView.Intelligent Sky Guardians (InSkyGuard) is introduced as a four‐drone swarm that autonomously detects, tracks, and safely captures rogue drones using a coordinated net system. Computer vision and leader–follower control architecture enable synchronized enclosure, while integrated failsafes enhance system reliability. Validated through closed‐environment
Joshua Hastings +6 more
wiley +1 more source
Analysis of consumer-brand engagement with fashion brands in social media [PDF]
, 2019 La rápida adopción de las redes sociales como herramientas de marketing en las organizaciones ha supuesto una profunda transformación del comportamiento de los consumidores, incluyendo el comportamiento de compra a través de todas las etapas del proceso de decisión de compra. Esto queda patente en la fuerte presencia de las marcas de moda en diferentes
openaire +2 more sources
Consumer engagement in online brand communities [PDF]
, 2015 This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation.
Dessart, Laurence
core
Advanced Science, EarlyView.We report a new thiolate‐reactive α,α‐gem‐dibromo lactam warhead that activates transcription factor Nrf2 and demonstrates anti‐inflammatory activities, which have implications in cancer, neurodegeneration, and cardiovascular diseases. RNA‐seq illuminated detailed transcriptional profiles, and chemical reactions with cysteine‐containing compounds ...
Beau R. Brummel +16 more
wiley +1 more source
Influence of consumer engagement in digital brand communities on consumer brand loyalty and trust.
, 2020 SUMMARY Ever since civilization development began people used to engage in communities. Recent studies have highlighted the importance of digital brand communities to brand loyalty.
Rimkus, Liutauras,
core