Results 131 to 140 of about 2,788,848 (287)

The Impact of gamification on consumer brand engagement

, 2016
The research purpose of the paper is to define the gamification impact on consumer brand engagement. Gamification concept refers to the use of game elements in non-game contexts. Based on the literature review, the gamification is analysed through gamification pyramid approach.
Gatautis, Rimantas, Banytė, Jūratė, Piligrimienė, Žaneta, Vitkauskaitė, Elena, Tarutė, Asta   +4 more
openaire   +1 more source

Single‐Step Electrochemical Aptasensor for Melatonin Detection in Unprocessed Plasma

Advanced Science, EarlyView.
Melatonin is a well‐known biomarker with significant potential for clinical use in diagnosing circadian rhythm sleep disorders (CRSDs) and monitoring patients with documented circadian clock disruption. An electrochemical aptamer‐based biosensor (E‐aptasensor), employing an optimized population of melatonin aptamers, has been proposed as a solution for
Hamed Shieh, Arash Khorrami Jahromi, Fernando Gonzales‐Aste, Sajad Shiekh, Roozbeh Siavash Moakhar, Sahar Sadat Mahshid, Sara Mahshid   +6 more
wiley   +1 more source

Pengaruh Gamification Terhadap Purchase Decision Melalui Customer Experience Dan Customer Brand Engagement

Jurnal Studi Manajemen Organisasi
The purchasing behaviors of consumers are profoundly influenced by the widespread availability of digital technologies and internet connectivity. In pursuit of exceptional products and services, consumers are increasingly prioritizing favorable and ...
Diana Rose Kudadiri, Sri Rahayu Tri Astuti   +1 more
doaj   +1 more source

Brand Dislike: The Dark Side of Consumer Preferences

, 2006
There has been a recent increase in consumer research on the topic of brand dislike: it can be defined as the negative judgment expressed by the consumer and/or implied in the choice not to buy.
D. DALLI, ROMANI S, Gistri G., GISTRI, GIACOMO, Dalli D., S. ROMANI, DALLI, DANIELE, ROMANI, SIMONA   +7 more
core  

Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement

Journal of Theoretical and Applied Electronic Commerce Research
Interactive digital commerce environments increasingly rely on influencers as algorithmically amplified intermediaries between brands and consumers. However, the process through which influencer attributes translate into brand trust remains theoretically
Nada Sarkis, Nada Jabbour Al Maalouf, Ella Abou Jaoude, Tarek Azzi   +3 more
doaj   +1 more source

Consumer-brand engagement on Instagram [PDF]

, 2018
Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS.
Mendes, José Alexandre Feliciano
core  

Synergistic Additive and Bulky Cation Engineering via a Sequential Vacuum Dry‐Dipping Process for Tin Perovskite Solar Cells

Advanced Science, EarlyView.
A spin‐coating‐free sequential blade–dipping process is developed for efficient tin perovskite solar cells. Amorphous SnI2 templates are blade‐coated and vacuum‐dried, followed by a vertical dipping conversion. Enhanced by a synergistic additive matrix and bifunctional BATo cation, the resulting devices achieve a benchmark power conversion efficiency ...
Chun‐Hsiao Kuan, Xianyuan Jiang, Yun‐Sheng Shih, Chien‐Ling Ting, Po‐Kai Kang, Yue Lu, Sung‐Fu Hung, Hsin‐Lung Chen, Shiang Lan, Guan‐Ruei Chen, Jhih‐Min Lin, Chun‐Jen Su, Wei‐Ru Wu, Eric Wei‐Guang Diau   +13 more
wiley   +1 more source

Drought Stress Mediated Changes in Food Crops: Mechanisms and Remediation Strategies

Advanced Science, EarlyView.
This work presents a multi‐scale framework for flavonoid‐mediated drought tolerance in staple food crops, integrating ROS redox regulation, antioxidant defense, rhizosphere microbial interactions, and sustainable agronomic practices. This interdisciplinary model provides core insights to develop climate‐resilient cropping systems and enhance global ...
Xiaoyi Duan, Litao Wang, Tuuli‐Marjaana Koski, Lizhe An, Thomas Efferth, Yujie Fu   +5 more
wiley   +1 more source

Optimizing millennial consumer engagement with mood analysis

, 2018
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are ...
Dasgupta, Sabyasachi, Grover, Priya
core  

A Micropeptide Component of the OGDH Complex Modulates ATP Production in the TCA Cycle

Advanced Science, EarlyView.
This study identified a mitochondrial micropeptide encoded by a non‐canonical open reading frame (alt‐ORF) within the CTSB gene. This micropeptide named APPM (ATP production‐promoting micropeptide) is a novel component of the OGDHc complex in the TCA cycle. APPM localizes to the inner mitochondrial membrane and directly binds to OGDH, the E1 subunit of
Xinqiang Yin, Weiyan Qi, Lifen Lin, Huilin Zheng, Guoxiang Zhao, Quan Chen, Guoqiang Shao, Yifan Wu, Jialiang Hu, Hanmei Xu   +9 more
wiley   +1 more source