Results 111 to 120 of about 2,788,848 (287)

Origami‐Inspired Morphing Fuselage for Agile Fixed‐Wing Flight

Advanced Robotics Research, EarlyView.
Conventional aircraft steer with rigid control surfaces. SoAR instead replaces the fuselage itself with a cable‐driven origami continuum body that bends in 3D and compresses on demand. Whole‐fuselage morphing steers fixed‐wing flight: achieving sharp, near‐zero‐radius turns and rapid braking without ailerons, rudder, or elevator, while the same ...
Abudula Aihaitijiang, Cagdas D. Onal
wiley   +1 more source

Consumer engagement with a brand on Facebook

, 2015
Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of brands on these social networking sites (SNS) trying to engage with their consumers. The purpose of this research is to determine the main motivations for consumers to engage with a brand through Facebook ...
openaire   +1 more source

Consumer Brand Engagement in Social Media: A Pre-Registered Replication [PDF]

, 2019
This study presents a pre-registered replication of one of the most influential articles in the customer engagement literature entitled Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (Hollebeek, Glynn ...
Tunca, Burak
core  

Enhancing Amphibious Flipper‐Based Locomotion Through Terrain‐Dependent Bayesian Optimization of Central Pattern Generator Control

Advanced Robotics Research, EarlyView.
A sea turtle‐inspired amphibious robot uses simulation‐guided optimization to adapt its flipper coordination to different environments. Sensitivity analysis and multiobjective Bayesian optimization identify terrain‐dependent controllers that are validated on hardware.
Nnamdi C. Chikere, Yasemin Ozkan‐Aydin
wiley   +1 more source

Social Media Marketing and Brand Loyalty in the Indonesian Fashion Market: Mediating Role of Consumer Brand Engagement and Brand Awareness

Journal of Enterprise and Development
Purpose: This study examines how social media marketing elements—entertainment, interaction, and electronic word-of-mouth (eWOM)—influence brand loyalty toward local Indonesian fashion brands.
Renny Christiarini, Natalya Natalya, Lily Purwianti   +2 more
doaj   +1 more source

Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship [PDF]

This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship.
Huang, Hazel Hsiu-chen
core  

XeraBorg: Neural Control of Tail‐Flick Escape for Backward Propulsion in Cyborg Crayfish

Advanced Robotics Research, EarlyView.
This work presents the first controlled tail‐flick propulsion method for the cyborg Cherax quadricarinatus. Comprehensive experiments establish a foundational framework for using the crayfish's natural escape mechanism as a locomotion strategy, expanding its potential as an underwater and amphibious mobile robot.
H. Nhan Le, Oscar J. Davis, Lachlan Fitzgerald, Robbie Wilson, Christofer Clemente, P. Ross McAree, T. Nho Do, T. Thang Vo‐Doan   +7 more
wiley   +1 more source

The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

SAGE Open
The purpose of this study is to examine digital environmental, social, and governance (Digital ESG) practices in fundamentally changing brand perception elements, including brand image (BI), brand trust (BT), brand love (BL), brand attitude (BA), and ...
Shakila Kousar, Jianguo Du, Muhammad Umair Wattoo   +2 more
doaj   +1 more source

Understanding sample product quality, purchase decision, and brand awareness of Nescafe

Review of Management, Accounting, and Business Studies
This study explored the impact of sample product quality and brand awareness on consumer purchasing decisions for Nescafe coffee products in Denpasar, Indonesia, during the COVID-19 pandemic and under the Indonesian government’s Large-Scale Social ...
Adimas Rangga Kiswara
doaj   +1 more source

Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

Journal of Interactive Advertising
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This study examined the effects of advergaming on consumer brand engagement, in terms of cognitive processing, affection, and activation, and to what extent consumers’
Zeph M. C. van Berlo, Xulan Chen
openaire   +3 more sources