Results 111 to 120 of about 11,039 (305)

Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]

Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
core  

PENGARUH BRAND ATTITUDE, CONSUMER BRAND ENGAGEMENT TERHADAP CONSUMER BRAND IDENTIFICATION PADA MEREK STARBUCK

, 2020
Pelanggan merupakan faktor terpenting bagi perkembangan suatu perusahaan karena tanpa pelanggan perusahaan tidak akan dapat menjalankan kegiatan usahanya.
Seprianti, Eka Putri, Julisman, Julisman
core  

Compliant Pneumatic Feet with Real‐Time Stiffness Adaptation for Humanoid Locomotion

Advanced Robotics Research, EarlyView.
A compliant pneumatic foot with real‐time variable stiffness enables humanoid robots to adapt to changing terrains. Using onboard vision and pressure control, the foot modulates stiffness within each gait cycle, reducing impact forces and improving balance. The design, cast in soft silicone with embedded air chambers and Kevlar wrapping, offers durable,
Irene Frizza, Hiroshi Kaminaga, Philippe Fraisse, Gentiane Venture   +3 more
wiley   +1 more source

The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

SAGE Open
The purpose of this study is to examine digital environmental, social, and governance (Digital ESG) practices in fundamentally changing brand perception elements, including brand image (BI), brand trust (BT), brand love (BL), brand attitude (BA), and ...
Shakila Kousar, Jianguo Du, Muhammad Umair Wattoo   +2 more
doaj   +1 more source

Social Media Marketing and Brand Loyalty in the Indonesian Fashion Market: Mediating Role of Consumer Brand Engagement and Brand Awareness

Journal of Enterprise and Development
Purpose: This study examines how social media marketing elements—entertainment, interaction, and electronic word-of-mouth (eWOM)—influence brand loyalty toward local Indonesian fashion brands.
Renny Christiarini, Natalya Natalya, Lily Purwianti   +2 more
doaj   +1 more source

Neural correlates of the affect heuristic during brand choice [PDF]

In this working paper it is investigated how affect and cognition interact in consumer decision making. The research framework is multidisciplinary by applying a neuroscientific method to answer the question which information is processed during brand ...
Michael Deppe, Peter Kenning, Harald Kugel, Wolfram Schwindt, Hilke Plassmann   +4 more
core  

A Multidirectional Textile Interface for Remote Control Using Dynamic Area‐Based Capacitance Modulation

Advanced Robotics Research, EarlyView.
Here, we present a textile, wearable capacitive interface enabling multidirectional remote control by dynamically modulating electrode overlap and spacing via a freely gliding upper electrode. A forearm‐mounted prototype drives robotic and media tasks with 12–15 ms latency, maintains < 0.8% drift after 500 cycles, and remains stably functional at 90 ...
Cagatay Gumus, Fulya Yenilmez, Kadir Ozlem, Hakan Kestir, Eren Tasdemir, Berkant Bakisli, Gökhan Ince, Ozgur Atalay, Asli Tuncay Atalay   +8 more
wiley   +1 more source

Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

Journal of Interactive Advertising
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This study examined the effects of advergaming on consumer brand engagement, in terms of cognitive processing, affection, and activation, and to what extent consumers’
Zeph M. C. van Berlo, Xulan Chen
openaire   +3 more sources

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.

Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional ...
Krowinska, Agata
core  

From Lab to Landscape: Environmental Biohybrid Robotics for Ecological Futures

Advanced Robotics Research, EarlyView.
This Perspective explores environmental biohybrid robotics, integrating living tissues, microorganisms, and insects for operation in real‐world ecosystems. It traces the leap from laboratory experiments to forests, wetlands, and urban environments and discusses key challenges, development pathways, and opportunities for ecological monitoring and ...
Miriam Filippi
wiley   +1 more source