Results 41 to 50 of about 3,200,122 (334)
Influência de Estresse, Materialismo e Autoestima na Compra Compulsiva de Adolescentes [PDF]
RAC: Revista de Administração Contemporânea, 2015 Compulsive buying behavior is characterized by an uncontrollable and irrational impulse that tends to manifest itself when individuals experience negative feelings.
Fabiana Gama de Medeiros +3 more
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Consumer Buying Behaviour towards E-Commerce during COVID-19
, 2020 The job and effect of E-commerce business on Consumer behaviour are driving the business wide adoption of Consumer behaviour analysis for pulling in more shoppers and improving their shopping experience.
Mounika Veeragandham +3 more
semanticscholar +1 more source
Consumer Buying Behaviour Regarding Life Insurance Products
, 2020 consumer buying behaviour are divided in to three part which is pre-purchase buying behaviour, purchase buying behaviour, post-purchase buying behaviour for the study.
Vasani Sureshbhai Vithalbhai
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Materialism Behavior On Private Label Buying Decision Among Indonesian Teenagers [PDF]
, 2012 Nowadays, consumer behavior has become more complex and unpredictable. In consumer behavior, the relationship between product consumption and product ownership is closely related, one of the most interesting to study the behavior of consumer materialism.
Oliandes , Sondakh, Amelia, -
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Strategic Public Relations Practices and Consumer Buying Behaviour in Sub-Saharan Africa
African Journal of Management and Business ResearchThe purpose of this work was to assess if strategic public relations practices have made an appreciable impact on consumer buying behaviour in Nigeria.
Nduka Elda Okolo-obasi +7 more
semanticscholar +1 more source
Hamdard Islamicus, 2021 Owing to the fact that the corporate social responsibility (CSR) activities initiated by the firms have gained enough momentum in the developed countries, whereas the impact of such activities on customers’ buying behaviour in the developing countries ...
RASHID JEHANGIRI, MUHAMMAD SHAFIQ
doaj +2 more sources
Impact of Celebrities on the Buying Behaviour of Consumers
International Journal of Business Strategy and Automation, 2022 Buying behaviour process goes through many steps which involves many factors affecting its decisions to purchase a good for which final consumption. Here, the recommendation of celebrities has more considerable emotional impact which affects the buying behaviour of a consumer.
Shradha Gupta, Subodh Kumar Dwivedi
openaire +1 more source
British journal of marketing studiesThe study aims to investigate the effects of consumer sales promotion on consumer buying behaviour in the Nigerian telecommunication industry. 280 customers of the major telecommunication firms in Lagos were conveniently selected to administer ...
S. Kadiri
semanticscholar +1 more source
IMPACT OFADVERTISING ON CONSUMER BUYING BEHAVIOUR
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTIn the dynamic landscape of marketing, understanding the intricate relationship between advertising and consumer behavior remains pivotal for businesses aiming to thrive. This study delves into the multifaceted impact of advertising on consumer buying behavior, exploring various dimensions such as cognitive, affective, and behavioral responses. Through
Madan Meher, Tanisha Kaur Chandhok
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Conscious cleaning products: The influence of green marketing on consumer buying behaviour [PDF]
The Retail and Marketing ReviewSociety’s interest in environmental issues and sustainability has made green marketing a priority for organisations globally. Consumer behaviour has a significant influence on climate change, and alterations in consumer behaviour have the potential to ...
Nina Rossouw, Aidan Boon
doaj +1 more source