Results 21 to 30 of about 3,656 (265)
Journal of Umm Al-Qura University for Social Sciences, 2023 The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands.
Khald Alatawy
doaj +1 more source
THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH [PDF]
Studia Universitatis Babeş-Bolyai Negotia, 2023 Within the consumer behaviour literature, there are few studies in the consumer behaviour literature dealing with the relationship between consumer self-esteem and its role in the buying decision process.
Brîndușa Mariana BEJAN
doaj +1 more source
EFFECT OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISES IN ABUJA, NIGERIA [PDF]
Management & MarketingThe increasing demand for sustainable products presents a challenge for businesses. The aim of this study is to investigate the effect of green marketing practices on consumer buying behaviour with a study of small and medium enterprises in Abuja ...
Ikedi Godson OHAKIM
doaj +1 more source
Impact of consumers confidence on buying behaviour
E3S Web of Conferences, 2023 This study looks at the connection between consumer confidence and purchasing patterns. An important psychological component that affects consumer decision-making and purchase behaviours is consumer confidence. Understanding how consumer confidence affects purchasing behaviour and the ramifications for businesses and policymakers is the goal of this ...
Pavithra M., Velmurugan R.
openaire +2 more sources
IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anant Jyoti Badgaiyan +2 more
doaj +1 more source
Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences [PDF]
International Journal of Business Science and Applied ManagementA great deal of research on consumer ethnocentrism has been undertaken in both developed and developing countries. However, there has been a paucity of research in India into the effect of consumer ethnocentrism on buying behaviour in relation to ...
Chahal, S., & Narwal, M.
doaj +1 more source
Influência de Estresse, Materialismo e Autoestima na Compra Compulsiva de Adolescentes [PDF]
RAC: Revista de Administração Contemporânea, 2015 Compulsive buying behavior is characterized by an uncontrollable and irrational impulse that tends to manifest itself when individuals experience negative feelings.
Fabiana Gama de Medeiros +3 more
doaj +1 more source
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Organizacijų Vadyba: Sisteminiai Tyrimai, 2019 The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as ...
Šliburytė Laimona, Vaitiekė Jurgita
doaj +1 more source
A STUDY ON CONSUMER APPAREL BUYING BEHAVIOUR
EPRA International Journal of Multidisciplinary Research (IJMR), 2022 Due to the proliferation of media, the growth of the smart phone industry, increased internet usage, increased access to information, increased exposure, smaller families, and ambitions for a higher standard of living today, people are more cognizant of their lives now that they have more disposable income.
null Amritraj Behera +2 more
openaire +1 more source
Hamdard Islamicus, 2021 Owing to the fact that the corporate social responsibility (CSR) activities initiated by the firms have gained enough momentum in the developed countries, whereas the impact of such activities on customers’ buying behaviour in the developing countries ...
RASHID JEHANGIRI, MUHAMMAD SHAFIQ
doaj +2 more sources