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Effect of Online Advertisement on Consumer Buying Behaviour
Today online buying behavior is more popular then compare to the traditional buying behavior. Because many of the organization expose their product through online advertising on consumers. There are various types of marketing that is online advertisement
B. Sangeetha, S. S. Suganthy
semanticscholar +1 more source
Consumer Buying Behaviour towards Online Shopping
Online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number rise to more than 1.5 billion as far as internet user is concerned.
V. Pal, P. Kumari
semanticscholar +1 more source
The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney [PDF]
The expansion of information and communication technology (ICT) and digital technologies has profoundly affected the daily routines of consumers worldwide.
Rabby, Fazla
core +1 more source
The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor
The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer
Shaza Nabilah Shamri +2 more
semanticscholar +1 more source
The main purpose of this study is to determine the relationship between the variables influencing the consumer buying behaviour. This study is descriptive in which survey method has been used to collect the data.
H. Pham
semanticscholar +1 more source
Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic
The COVID-19 pandemic presents the greatest test the world has faced. On 24 March 2020, the Government of India announced a 21-days national lockdown that had been extended to 3 May 2020. In this pandemic, the consumer faced unforeseen challenges to deal
Reetika Sehgal +3 more
semanticscholar +1 more source
THE INFLUENCE OF REFERENCE GROUPS ON THE BUYING BEHAVIOUR OF SINGLETONS [PDF]
Little research has been conducted on the growing Singletons segment in South Africa. Singletons have greater purchasing power and a high disposable income due to their lack of dependents. Organisations tend to overlook this segment. The buying behaviour
Roland Goldberg, Liani Groenewald
doaj +1 more source
Who Buys Surplus Meals? An Exploratory Survey in Danish Canteens
Food waste has received increasing attention over the last decade, owing to its economic, environmental, and social impacts. Much of the existing research has investigated consumers’ buying behaviour towards sub-optimal and upcycle food, but surplus meal
Sujita Pandey +4 more
doaj +1 more source
Consumers’ inclinations towards materialism and compulsive buying are influenced by a variety of factors. Materialistic consumers face maladies that cause stress and lower subjective well-being and are unable to control their buying behaviour that in ...
Rosita Lekavičienė +6 more
doaj +1 more source
Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
doaj +1 more source

