Packaging strategies: knowledge outlook on consumer buying behaviour [PDF]
Journal of Industry-University Collaboration, 2020 Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with ...
Lavuri Rambabu, Ramlal Porika
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The Effect of Distribution Channels’ Strategies and Types On Consumers’ Buying Behavior Of Convenience Products [PDF]
MSA-Management Sciences Journal, 2023 As distribution is a key element in marketing strategies and its role can extend to be the core for creating competitive advantages for many products, especially for fast-moving consumer goods where product accessibility is a main determinant for ...
Abdelrahman Mohsen +3 more
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Impact of Sales Promotions and Advertising Techniques on Consumer Behaviour [PDF]
المجلة العلمية للبحوث التجارية - جامعة المنوفية, 2017 The current research aims to investigate the most frequently used tools of sales promotion in retail sector in Egypt, such as: coupons, discount and buy one get one free.
Niveen Mohmamed EL Saghier
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The impact of age on the customers buying behaviour and attitude to price
Littera Scripta, 2020 Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success.
Marie Slabá
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Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores
Entrepreneurship and Sustainability Issues, 2023 The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries,
Veronika Čabinová +4 more
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The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization [PDF]
SHS Web of Conferences, 2021 Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders ...
Nadanyiova Margareta
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ECONOMICS, 2023 In the context of big data, the internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. Internet celebrities use their special influence and characteristics of the times to bring revolutionary ...
Ke Binbin, Wel Che Aniza Che
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The influence of media on impulsive buying in the era of the COVID-19 pandemic
Business, Management and Economics Engineering, 2022 Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information.
Zrinka Blažević Bognar +1 more
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Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue [PDF]
Journal of Consumer Policy, 2014 An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of ...
Mau, Gunnar +2 more
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SHIFTS IN CONSUMER BEHAVIOURAL TRENDS DURING AND POST THE COVID-19 PANDEMIC: AN ANALYSIS USING THE THEORY OF REASONED ACTION [PDF]
Business Excellence and Management, 2023 The COVID-19 epidemic has affected how consumers work, travel, communicate, and shop, among other things. This study examined significant shifts in consumer behaviour that were induced by the COVID-19 pandemic and assess whether these shifts persist in
Faith TINONETSANA +1 more
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