Results 11 to 20 of about 3,200,122 (334)
SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING [PDF]
International journal of applied research in social sciences, 2022 This study focused on sociological factors and consumer buying behaviour towards fashion clothing. It was carried out to determine the effects of family, peer group, reference group and culture on consumer buying behaviour towards fashion clothing.
A. Etuk +3 more
semanticscholar +2 more sources
CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES [PDF]
International journal of applied research in social sciences, 2022 This study examined the influence of celebrity endorsement on consumer buying behaviour towards telecommunication services. It sought to determine the influences of celebrity credibility, celebrity attractiveness and celebrity popularity on consumer ...
J. Anyadighibe +3 more
semanticscholar +2 more sources
Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
doaj +2 more sources
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Organizacijų Vadyba: Sisteminiai Tyrimai, 2019 The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as ...
Šliburytė Laimona, Vaitiekė Jurgita
doaj +2 more sources
Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective-The Case of Bangladesh. [PDF]
Foods, 2021 Since COVID-19 was confirmed in Bangladesh in March 2020, the government have enacted stringent measures to prevent the spread of the coronavirus, which has had a significant impact on people’s lives.
Rabbi MF +4 more
europepmc +2 more sources
FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR. [PDF]
International Journal of Advanced Research, 2019 Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behaviour, the brands he buys or the retailers he goes. A purchase decision is the result of each and every
C. A
openaire +2 more sources
, 2009 Purpose – The primary purpose of this article is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour.
Dennis, Charles +11 more
core +6 more sources
Packaging strategies: Outlook on Consumer Buying Behaviour for FMCG Products
Journal of Management and Entrepreneurship, 2023 In this highly competitive market, innovative and user-friendly packaging is one of the new and creative strategies to achieve competitive advantage. Many studies are there to study the effect of product packaging on the buying behaviour of the customers,
Harleen Mahajan, Jignesh Vidani
semanticscholar +1 more source
IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT, 2023 The purpose of this research article is to examine the impact of digital marketing on consumer buying behavior. The study aims to identify how digital marketing influences consumer behavior, what factors contribute to the success of digital marketing ...
J. Jeyakumar, P. Saravanan
semanticscholar +1 more source
International Journal of Professional Business Review, 2023 Purpose: The aim of this study is to focus on bibliometric analysis and the concept of consumer buying behaviour to understand the evolutionary and developmental trends in the field of consumer buying behaviour.
Priyabrata Roy +2 more
semanticscholar +1 more source