Results 31 to 40 of about 3,200,122 (334)
Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers
Arab Economic and Business Journal, 2017 The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies.
Shakeel Ahmad Sofi, Fayaz Ahmad Nika
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Buying Behaviour of Consumer in Online Shopping
, 2021 In today’s world shopping is the most buzz due to the continuous changes occurring in the purchasing pattern of the consumers in making the shopping. In the recent days like up to decade of 2010 the offline shopping was the most preferred way of doing shopping and availing the services by large number of consumer’s. However with the introduction of the
Gupta, Deepak, Gahlawat, Rajesh
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Predicting Indian Shoppers’ Malls Loyalty Behaviour
Vikalpa, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors.
Sanjeev Prashar +3 more
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The Relationship between Consumer Life Orientation and Panic Buying Behaviour in the COVID-19 Pandemic Process [PDF]
Marketing i Menedžment InnovacijThe impact of COVID-19, which was declared a pandemic in 2020, has greatly decreased. However, although its lethal effect on humans is low, different variants continue to emerge.
Murat Cakirkaya, Murat Kocyigit
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Journal of Umm Al-Qura University for Social Sciences, 2023 The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands.
Khald Alatawy
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THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH [PDF]
Studia Universitatis Babeş-Bolyai Negotia, 2023 Within the consumer behaviour literature, there are few studies in the consumer behaviour literature dealing with the relationship between consumer self-esteem and its role in the buying decision process.
Brîndușa Mariana BEJAN
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EFFECT OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISES IN ABUJA, NIGERIA [PDF]
Management & MarketingThe increasing demand for sustainable products presents a challenge for businesses. The aim of this study is to investigate the effect of green marketing practices on consumer buying behaviour with a study of small and medium enterprises in Abuja ...
Ikedi Godson OHAKIM
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Impact of Social Media Marketing on Consumer Buying Behaviour
International Journal for Research in Applied Science and Engineering Technology, 2020 : In the digital era, social media has transformed the way businesses interact with consumers, significantly influencing purchasing decisions. This research paper explores the impact of social media marketing on consumer buying behavior, examining how ...
Kirti Sharma
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IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anant Jyoti Badgaiyan +2 more
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Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences [PDF]
International Journal of Business Science and Applied ManagementA great deal of research on consumer ethnocentrism has been undertaken in both developed and developing countries. However, there has been a paucity of research in India into the effect of consumer ethnocentrism on buying behaviour in relation to ...
Chahal, S., & Narwal, M.
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