A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption [PDF]
Behavioral Sciences, 2023 Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides
Yan Liu, Rui Zhao, Xin Xiong, Xinyun Ren
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Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis [PDF]
Brain Sciences, 2021 Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications.
Pablo Sánchez-Núñez +4 more
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Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data [PDF]
Frontiers in Psychology, 2020 This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies conducted in the field of consumer neuroscience to (1) highlight common interpretative approaches of neuroimaging data (i.e., forward inference and reverse ...
C. Clark Cao, Martin Reimann
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A framework for application of consumer neuroscience in pro-environmental behavior change interventions [PDF]
Frontiers in Human Neuroscience, 2022 Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers’ behavior often does not conform to their value and orientations.
Nikki Leeuwis +3 more
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Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience [PDF]
Behavioral Sciences, 2021 The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to ...
Idoia Rúa-Hidalgo +3 more
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Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness [PDF]
Behavioral Sciences, 2019 This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements.
Joanne M Harris +2 more
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Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study [PDF]
Frontiers in Human NeuroscienceIntroductionThis study conducts a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and machine learning (ML).
Tuna Çakar +6 more
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The value of consumer neuroscience research for contemporary marketing knowledge [PDF]
Frontiers in Human Neuroscience, 2023 Katrin Haidinger, Monika Koller
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +10 more
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Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
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