Results 11 to 20 of about 79,610 (281)

Neuroscience and Consumer Behavior: Where to Now?

Frontiers in Psychology, 2021
N ...
Michela Balconi, Michela Balconi, Martina Sansone, Martina Sansone   +3 more
doaj   +3 more sources

Consumer neuroscience to inform consumers – Physiological methods to identify attitude formation related to over-consumption and environmental damage [PDF]

Frontiers in Human Neuroscience, 2014
Peter eWalla, Peter eWalla, Monika eKoller, Julia Louisa Meier   +3 more
doaj   +2 more sources

Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

Applied Sciences, 2021
In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and ...
Jakub Berčík, Katarína Neomániová, Anna Mravcová, Jana Gálová   +3 more
doaj   +1 more source

Modeling consumer behavior – Psychological paradigm [PDF]

Journal of Education, Society & Multiculturalism, 2022
Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
doaj   +1 more source

Advancing consumer neuroscience [PDF]

Marketing Letters, 2014
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels.
Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, Carolyn Yoon   +13 more
openaire   +3 more sources

Updated Reviews and Trends in Consumer Neuroscience

Asia Marketing Journal, 2023
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
doaj   +1 more source

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

Frontiers in Neuroscience, 2020
The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino, Luigi Pavone, Abhishta Abhishta, Henry Robben   +3 more
doaj   +1 more source

A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING

Baltic Journal of Economic Studies, 2023
The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
doaj   +1 more source

Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities [PDF]

Spanish Journal of Marketing-ESIC, 2022
Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from ...
Luis-Alberto Casado-Aranda, Juan Sanchez-Fernandez   +1 more
doaj   +1 more source

The Search for Invertebrate Consciousness [PDF]

, 2020
There is no agreement on whether any invertebrates are conscious and no agreement on a methodology that could settle the issue. How can the debate move forward?
Birch, Jonathan
core   +3 more sources