Results 11 to 20 of about 10,182 (188)
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
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Applied Sciences, 2021 In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and ...
Jakub Berčík +3 more
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Modeling consumer behavior – Psychological paradigm [PDF]
Journal of Education, Society & Multiculturalism, 2022 Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
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Updated Reviews and Trends in Consumer Neuroscience
Asia Marketing Journal, 2023 Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
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Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience, 2020 The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino +3 more
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Baltic Journal of Economic Studies, 2023 The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
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Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from ...
Luis-Alberto Casado-Aranda +1 more
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Is EEG Suitable for Marketing Research? A Systematic Review
Frontiers in Neuroscience, 2020 Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani +5 more
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Frontiers in Neuroscience, 2023 In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize ...
Bin Yin +6 more
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Electroencephalography in consumer behaviour and marketing: a science mapping approach
Humanities & Social Sciences Communications, 2023 Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscience and ...
Aroa Costa-Feito +3 more
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