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Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers' willingness to pay for sugar-free products. [PDF]

Front Nutr
Panidi K, Grebenschikova Y, Klucharev V, Shestakova AN.   +3 more
europepmc   +1 more source

Traditional Machine Learning Outperforms EEGNet for Consumer-Grade EEG Emotion Recognition: A Comprehensive Evaluation with Cross-Dataset Validation. [PDF]

Sensors (Basel)
Paredes Ocaranza CR, Yun B, Paredes Ocaranza ED.   +2 more
europepmc   +1 more source

Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]

Front Hum Neurosci
Ishtiaque F, Miya MTI, Mashrur FR, Rahman KM, Vaidyanathan R, Anwar SF, Sarker F, Ali NA, Tat HH, Mamun KA.   +9 more
europepmc   +1 more source

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Commercial Consumer Neuroscience

2022
This chapter focuses on research in commercial consumer neuroscience, which is a subfield of consumer neuroscience and often simply denoted as neuromarketing. Commercial consumer neuroscience concerns the application of neuroscience by companies for the purposes of product development, branding, and marketing.
Sven Braeutigam, Peter Kenning
openaire   +1 more source

Individual Consumer Neuroscience

2022
This chapter on individual consumer neuroscience discusses decision-making and choices of individual actors (i.e. consumers) whose utility level as well as decision-making does not depend on the behaviour of other actors. A typical example is the buying decision of an individual consumer.
Sven Braeutigam, Peter Kenning
openaire   +1 more source

Social Consumer Neuroscience

2022
This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
openaire   +1 more source

Translational Consumer Neuroscience

2022
This chapter on translational consumer neuroscience discusses some emergent and largely independent topics, such as cultural neuroscience, psychiatric conditions, age and consumer behaviour, and organizational neuroscience. These application domains do not necessarily derive from consumer neuroscience, although they are founded on the same ...
Sven Braeutigam, Peter Kenning
openaire   +1 more source

Ethics of Consumer Neuroscience

2022
This chapter on the ethics of consumer neuroscience presents and discusses a range of relevant ethical principles and guidelines. The chapter outlines the beginning of the discussion on the ethics of neuromarketing, which started more than 15 years ago. The chapter contributes to this discussion by arguing that there is a need to differentiate between,
Sven Braeutigam, Peter Kenning
openaire   +1 more source

Consumer Neuroscience

2020
Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
openaire   +1 more source

Neuroscience and consumer financial behavior

2023
Consumer financial behavior is often examined using qualitative and quantitative methods. The purpose of this chapter is to introduce neuroscience as an alternative method that behavioral finance researchers can consider to study consumer financial behavior.
Marc Lim, Weng, Chien Chin, Markson Wee, Seng Ee, Yaw, Giang, Carolina Sandra, Sing Heng, Kiat, Fah Kong, Melinda Lian, Chiu Yiong Lim, Bibiana, Thiam Hock Lim, Rodney, Yin Lim, Tze, Ching Ling, Chui, Mandrinos, Symeon, Lee Hua Ngui, Lisa, Nwobodo, Stanley, Hua Sim, Chia, Ai Lin Voong, Elizabeth   +14 more
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