Results 251 to 260 of about 79,610 (281)

Consumer neuroscience: advances in understanding consumer psychology

Current Opinion in Psychology, 2016
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision-making remain difficult to investigate. In this review, we highlight some of the ways in which our understanding of consumer psychology has been, and can be, advanced through the use of ...
Uma R Karmarkar, Carolyn Yoon
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The Road to Consumer Neuroscience

2022
This chapter provides an overview of the definition, the broader aims, and the origins of consumer neuroscience. In addition, the relationship between consumer neuroscience and neuroeconomics is discussed. Subsequently, the chapter provides an outline of core concepts and models that are common in consumer and marketing research.
Sven Braeutigam, Peter Kenning
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Applying EEG in consumer neuroscience

European Journal of Marketing, 2018
PurposeThis paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience.Design/methodology/approachIn addition to the review of papers using EEG to study consumer cognitive processes, the authors
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, William J. Jones, Terry L. Childers   +3 more
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Gender-Related Aspects of Consumer Neuroscience

2022
This chapter on gender-related aspects of consumer neuroscience provides an overview of the differences in brain function between men and women. Consideration is given to the biological basis of gender differences that are manifest at the genetic, neurotransmitter, hormonal, neurophysiological, and neuroanatomical levels.
Sven Braeutigam, Peter Kenning
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Consumer Neuroscience

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list.
Peter Kenning, Mirja Hubert, Marc Linzmajer   +2 more
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Consumer neuroscience for marketing researchers

Journal of Consumer Behaviour, 2018
AbstractPurposeFor many consumer neuromarketing researchers, the use of functional magnetic resonance imaging has been the most preferred neuroscience technique. However, electroencephalography, eye tracking, and implicit measurements are becoming increasingly popular market research methods due to rapid technological improvements and reduced costs ...
Joanne M. Harris, Joseph Ciorciari, John Gountas   +2 more
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An Integrative Guide to Consumer Neuroscience

2022
This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts.
Sven Braeutigam, Peter Kenning
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Neuroscience and Consumer Finance

2016
Developments in neuroscience research methods have allowed for considerable advancements in our understanding of the role of various parts of the brain in making decisions, and specifically, in making financial decisions. Of particular interest, research using functional magnetic resonance imaging (fMRI) analyzes changes in blood flow to various parts ...
Benjamin F. Cummings, Michael A. Guillemette   +1 more
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A current overview of consumer neuroscience

Journal of Consumer Behaviour, 2008
Abstract The emerging discipline of neuroeconomics employs methods originally used in brain research for investigating economic problems, and furthers the advance of integrating neuroscientific findings into the economic sciences. Neuromarketing or consumer neuroscience is a sub‐area of neuroeconomics that addresses marketing relevant problems with ...
Hubert, Mirja, Kenning, Peter
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Consumer Neuroscience: Past, Present, and Future

Organizational Research Methods, 2017
In this article, we give an overview of the growing field of consumer neuroscience and discuss when and how it is useful to integrate neurophysiological data into research conducted in business fields. We first discuss the foundational elements of consumer neuroscience and showcase a range of studies that highlight the ways that neuroscientific ...
Uma R. Karmarkar, Hilke Plassmann
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