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Is EEG Suitable for Marketing Research? A Systematic Review
Frontiers in Neuroscience, 2020 Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani +5 more
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Frontiers in Neuroscience, 2023 In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize ...
Bin Yin +6 more
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Electroencephalography in consumer behaviour and marketing: a science mapping approach
Humanities & Social Sciences Communications, 2023 Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscience and ...
Aroa Costa-Feito +3 more
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The role of simulations in consumer experiences and behavior: insights from the grounded cognition theory of desire [PDF]
, 2017 What are the mechanisms by which extrinsic and environmental cues affect consumer experiences, desires, and choices? Based on the recent grounded cognition theory of desire, we argue that consumption and reward simulations constitute a central mechanism ...
Barsalou, Lawrence W. +3 more
core +1 more source
Consumer Decision Neuroscience [PDF]
, 2022 Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen.
openaire +3 more sources
The neuroscience of consumer choice [PDF]
Current Opinion in Behavioral Sciences, 2015 We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape
Ming Hsu, Carolyn Yoon
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Neuromarketing and consumer neuroscience: contributions to neurology. [PDF]
BMC Neurol, 2013 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular.
Javor A +4 more
europepmc +7 more sources
Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018) [PDF]
, 2020 Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom).
De las Heras-Pedrosa, Carlos +2 more
core +3 more sources
The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019 Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to ...
Katarína Neomániová +2 more
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Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact.
Ferdi Akbıyık, Ömer Kürşad Tüfekci
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