Results 21 to 30 of about 10,182 (188)
The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019 Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to ...
Katarína Neomániová +2 more
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Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact.
Ferdi Akbıyık, Ömer Kürşad Tüfekci
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Consumer Neuroscience: the traditional and VR TV Commercial [PDF]
Neuropsychological Trends, 2017 Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
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Defining the Phygital Marketing Advantage
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
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A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
Scientific Annals of Economics and Business, 2023 The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools.
Ahmed Alsharif +2 more
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An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task
Frontiers in Human Neuroscience, 2021 There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on ...
Yupeng Mei +4 more
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Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
Brain Sciences, 2022 Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users.
Andrew Kislov +5 more
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Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
Frontiers in Psychology, 2022 The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-themed brand commercials, in an attempt to exploit the salience of the topic to reach more effectively the consumers. However, the literature has produced conflicting findings
Michela Balconi +5 more
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Long-lasting effects of lavender exposure on brain resting-state networks in healthy women
Frontiers in NeuroscienceIntroductionMost brain imaging studies on olfaction focus on short-term odorant stimuli, with few examining long-lasting odor exposure or its after-effects.
Ron Kupers +10 more
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Frontiers in Neuroscience, 2022 Similar to traditional luxuries, affordable luxuries enjoy a high level of perceived product quality and perceived social status, but the effectiveness of price promotions of purchasing affordable luxury products is different from that of traditional ...
Kunpeng Jing, Lele Chen, Yupeng Mei
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